An important travel industry benchmark, the limited launch of the .travel Internet domain, set for Monday, October 3, according…
An important travel industry benchmark, the limited launch of the .travel Internet domain, set for Monday, October 3, according to Ron Andruff, President and Chief Executive Officer, Tralliance Corporation, New York. The limited launch of .travel precedes the official launch, which is planned for January 2006.
The limited launch is a significant step in the creation of an industry-wide infrastructure that will empower the broad spectrum of the industry – from the smallest to the largest players – to promote their products and services within a universal framework on the Internet, said Andruff, at a press conference at the 2005 PATA Travel Mart. The limited launch will serve as a preview of the influential role .travel can be expected to play as a key influencer of future travel consumer behavior.
The debut of .travel web addresses on the Internet by thousands of pre-authenticated industry leaders will mark a defining moment in the history of the travel industry. The limited launch will be conducted for ninety days to confirm and demonstrate that all .travel systems are operating and functioning as planned. The limited launch phase is a requirement of the Internet Corporation for Assigned Names and Numbers (ICANN), an internationally organized, non-profit corporation that maintains oversight responsibility for the Internet.
Since July 1, 2005 .travel pre-authentication has been taking place through more than 30 leading travel trade associations around the world, and more recently through Dun & Bradstreet (D&B). The response to .travel continues to increase in volume and enthusiasm, Andruff said Thousands of .travel registrants, representing virtually all components of the travel industry, from entire nations to individually-owned travel service providers, have already been authenticated and will be able to apply for their .travel domain names as of October 3.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
