The Nashville Convention & Visitors Bureau (NCVB) has just launched a unique web site within the destination web site strictly devoted to promoting all genres of music written, recorded and performed in Nashville. The new…
The Nashville Convention & Visitors Bureau (NCVB) has just launched a unique web site within the destination web site strictly devoted to promoting all genres of music written, recorded and performed in Nashville. The new music site will utilize cutting-edge technology – including podcasting and streaming video – to offer visitors a unique look at the events and people who make the city hum. The site will also be used to promote live music offerings throughout Nashville.
The official launch of the music web site comes on the heels of the 40th Annual CMA Awards and features three podcasts that offer listeners a behind-the-scenes scoop from the CMA Awards week. The Nashville CVB partnered with journeyPod, the premier guide for travelers, to create these distinctive event radio shows. In addition to the podcasts, streaming video from the inaugural inductions of the Music City Walk of Fame are also featured on the site.
“As we move further into the digital age, we are eager to use this new music site along with innovative technology to reach new visitors,” said Butch Spyridon, president of the Nashville Convention & Visitors Bureau. “The CMA Awards offered us the perfect opportunity to promote a signature event that can only be found in Music City. journeyPod understood the importance of using that event and integrating podcasting to reach an even broader audience.”
“Nashville has been a great partner for us,” said Ryan Bifulco, executive producer of journeyPod. “Covering some of the hottest events around the globe, we knew our upscale listeners would enjoy VIP access to the Country Music Association Awards.”
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