North America-based Travel Alliance Partners, LLC (TAP) has officially debuted the organization’s newest tour program, “SpecTAPular.” This soon-to-be annual event is the result of a collaboration between TAP Partners –the 38 tour operators that cooperatively own the organization- and a destination seeking to attract group travelers during a particular time period. The first of these TAP-exclusive programs will offer travelers a one-of-a-kind Bob Hope USO experience in Virginia Beach from Oct. 15 to 18, 2012, which can be booked as a Guaranteed Departure, or as a customized tour for pre-formed groups of 30 or more.
“The launch of SpecTAPular is a natural progression of TAP’s mission to create partnerships that are revenue-generating, cost-effective and strong in product promotion,” says David Lange, TAP President. “Going forward, we have also created an RFP process for destinations interested in creating a future SpecTAPular event that can only be sold and managed by TAP Partners.”
The 2012 Bob Hope USO Show in Virginia Beach is designed to attract visitors to the destination in low-season through a five-day tour, which starts at $1,389 per person, based on double occupancy and includes four nights’ accommodation, three major dinner events as well as breakfast daily, the Bob Hope USO Show, live musical tributes to Frank Sinatra, Frankie Valli and the Andrews Sisters as well as an air show at the Military Aviation Museum, a tour of the U.S. Naval Base and other U.S. military related experiences. The program is geared toward travelers ages 55 and up.
“Our goal is to deliver more than 1,000 visitors to Virginia Beach over the course of the five-day event,” states Bob Cline, president and general manager of West Virginia-based U.S. Tours and the TAP Partner who is managing the 2012 SpecTAPular event. “We also anticipate revenue growth both for Virginia Beach as well as TAP Partners and on the itinerary’s final evening, we will present the USO with a portion of the proceeds from the program.”
TAP’s 2012 SpecTAPular Bob Hope USO Show in Virginia Beach will be featured in TAP’s upcoming Guaranteed Departures catalog, scheduled for release in December.