Vayant deployed Pricing Cache for airberlin holidays less than a year ago to power dynamic packaging on its leisure travel portal.
SOFIA – Vayant Travel Technologies, a world leader in airfare search innovation, announced that customer airberlin holidays has achieved an uplift of 15 to 20% in its conversion rate using Pricing Cache, Vayant’s cache export solution.
Vayant deployed Pricing Cache for airberlin holidays less than a year ago to power dynamic packaging on its leisure travel portal. The solution exports a customized set of available fares from the tour operator’s partner airlines airberlin and Etihad Airways into dynamic packaging technology provided by Vayant partner Peakwork.
Thanks to this technology – and high-quality data from providers including Vayant for airfares data – it is fast, easy and fun for visitors to the site to create their very own holidays with flights and hotels.
As well as supporting dynamic packaging, Pricing Cache also enables airberlin holidays to promote the best prices from its airline partners on the portal, confident that the deals advertised will be available for customers to book.
The custom-made cache contains three passenger types (adult, child and infant) and achieves bookability of about 85 per cent with three updates day. If required, the cache could be updated every hour.
Andre Kollmeyer, Managing Director at airberlin holidays, said: “Vayant were very responsive – they designed and executed a solution within 10 days of receiving our request. Thanks to Pricing Cache, today we see a significant uplift of our conversion rate by 15 to 20%.”
Eric Dumas, Vayant CEO, said: “Customers expect more and more from their online shopping experiences. Pricing Cache gives travel sellers like airberlin holidays the fast up-to-date fares they need to meet and exceed customer expectations, resulting in a much improved bottom line.”
Already in use by big travel brands such as Hotelplan and Lufthansa in Europe, as well as emerging ones like Flee Travel in Canada, Pricing Cache delivers fares data with unrivalled frequency and accuracy.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
