A campaign preview will be featured at Elevate KC, Visit KC’s annual meeting, March 23, 2016 at the Kansas City Convention Center. MMGY Global designed and launched VisitKC.com in fall 2014.
KANSAS CITY, MO – MMGY Global announced that Visit KC, Kansas City’s economic development organization dedicated to tourism, has retained the company as marketing agency of record.
MMGY will work with Visit KC to develop integrated marketing programs that support growth of the convention and meetings market as well as drive in-bound tourism to the entire Kansas City metropolitan area. Core responsibilities include elevating the brand perception of Kansas City in both regional and expanded fly markets through targeted, integrated brand marketing programs.
MMGY works around the world in travel marketing, with offices in New York, NY; Orlando, FL; and Madrid, Spain. The company was founded in Kansas City, MO, and has maintained its headquarters in the city since 1981. For over 35 years, the firm has worked with global brands such as Lufthansa Airlines, the country of Namibia, Marriott Hotels and Hertz.
“This assignment is meaningful for us in so many ways,” said Katie Briscoe, Executive Vice President of MMGY Global. “The chance for us to represent our hometown, especially in the midst of such powerful community momentum, is thrilling for our team. This is a special time in Kansas City and we take the responsibility of telling our destination’s story very seriously.”
Ronnie Burt, President and CEO of Visit KC, said we have found the perfect partner. “MMGY has worked with tourism destinations and travel brands for more than three decades and they have earned best-in-class status in our industry. Our partnership with MMGY focuses on innovative next practices thinking, an elevation of KC community pride, the execution of a robust experiential brand campaign, and more importantly strategically led integrated campaigns.”
The agency of record partnership kicked off in 2016, and campaign work is being produced for the crucial meetings and convention planning cycle and the spring tourism season. A campaign preview will be featured at Elevate KC, Visit KC’s annual meeting, March 23, 2016 at the Kansas City Convention Center. MMGY Global designed and launched VisitKC.com in fall 2014.
Visit KC is a non-profit organization whose mission is to ignite global passion for visiting Kansas City. Through marketing, sales and service of the convention and tourism industries, Visit KC supports a vital and growing component of the local economy – generating more than 46,000 jobs and $5.1 billion in economic impact annually.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
