WeTravel announces its sponsorship of Tourism Cares’ new Meaningful Travel Map of North America; aligning to connect travel businesses with sustainable, instantly bookable experiences and opportunities.
SAN FRANCISCO, CA – WeTravel – the world’s vertical SaaS for the multi-day travel industry, used by more than 3,000 group and multi-day travel businesses to provide their end-to-end booking experience in one platform – announces its sponsorship of Tourism Cares’ newly created Meaningful Travel Map of North America, connecting travel businesses with bookable, sustainable experiences in North America to add directly to new or pre-existing itineraries.
Conceptualized as a product development tool for the travel industry, the Meaningful Travel Map of North America emphasizes the need to connect travel professionals with social and environmental impact experiences – from visiting a non-profit urban farm in Los Angeles to a multidisciplinary venture dedicated to showcasing Caribbean culture in New York City – to improve travel’s socioeconomic and environmental impact.
“The past two years have spurred conversations on travel’s negative – and, contrastingly, its potential positive – impacts on the people and places we visit; the responsibility of sustainable travel falls into operators’ hands. The positive impacts like economic and social development need to be accentuated and, immediately, the negative impacts on people and the planet need to be halted,” said Johannes Koeppel, WeTravel’s CEO and co-founder. “To provide a tool that takes the guesswork out of sustainable travel experiences, while providing mutual benefit for all travel’s stakeholders, is revolutionary. We’re thrilled to align our mission with Tourism Cares’ mission to unite and empower the travel industry, for a greater good.”
With more than 3,000 multi-day travel businesses using WeTravel's industry leading vertical SaaS to simplify their end-to-end booking and payments process, the business's mission to empower any travel business to lead exceptional trips goes beyond its platform to include social impact partnerships that better the tourism industry. As an active member of Tourism Cares, this sponsorship is the business's next comittment to creating positive change in the travel industry, which is why the business was founded in 2016.
Tourism Cares, a 501(c)(3) non-profit organization dedicated to the long-term survival of the travel and tourism industry, has been known for bringing all sectors within the travel industry together to create positive change. Its latest programming focuses on the power of the industry to impact destinations through meaningful supply chains and creates a hub for product developers to easily source vetted sustainable tourism experiences. How we buy meals, experiences, transportation, souvenirs, and accommodations for our customers has a tremendous impact on local communities. The Meaningful Travel Map is a business-to-business tool designed to make it easier for travel business to identify and connect with social enterprises and community-based tourism experiences and add them to product offerings, which will diffuse the benefits of tourism across diverse communities.
“Tourism Cares is very excited to grow our partnership with WeTravel and we embrace their mission to help businesses of all sizes gain easier access to the tourism value chain. We can’t wait to see their engaged community embrace the Meaningful Travel Map and connect with these impact organizations.” said John Sutherland, Tourism Cares’ Director of Community Impact. “There is extensive evidence that global travelers are demanding more sustainable travel options, want tourism revenue to boost the local economy and that they are yearning for authentic, unique experiences that help them connect with a destination on a deeper level. We hope that the Map can help travel companies create positive benefits for local communities while at the same time differentiating their product for guests looking for a meaningful experience.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.