The largest music festival in the world selected the global technology leader for its ability to collect data, strategically market to attendees, and enhance their event experience.
ALPHARETTA, GA – Zoox Smart Data, an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, announced it has been selected as the official data manager for Rock in Rio 2022, considered the largest music festival in the world. The Zoox platform will enable Rock in Rio to learn more about its in-person and online attendees through high-level data collection and improve their fan experience.
“This partnership with Zoox provides for the gathering of new and rich information that will generate insights to further improve the fans' festival experience, both for the next event in September, and for future projects," said Luis Justo, CEO of Rock in Rio. "By positioning the next Rock in Rio as the best in history, we are not only following market trends and innovations but also thinking about how to bring the best Rock in Rio experience to all profiles of festival fans after two long years of the pandemic."
The last event, held in 2019, hosted 700,000 attendees over the seven days of the festival and included 300 hours of music on nine stages. The festival created more than 25,000 jobs and made an impact of $1.7 billion for the city of Rio de Janeiro. With an event of this size, the organizers knew they wanted to make this year’s festival “the smartest in history” by utilizing the enormous volume of data generated at each event to enhance the attendee experience. Zoox Smart Data, a global technology company specializing in big data and analytics, will be responsible for gathering the information base of the public that attended the event in previous years, and then manage and interpret this data with strategic intelligence, security, and consent. Additionally, it will gather and monitor attendee data from this year’s event to enhance its fan profiles further. The objective is to generate segmentations that allow the festival to get to know its audience better to improve the fan experience, direct more personalized communications to each profile, and of highest importance, expand the positive impact of each festival.
The solution designed for Rock in Rio includes the construction of several stages of cleaning, qualification, and data transformation. The capture, management, and processing of data by Zoox will be carried out in accordance with the best practices of information security and privacy present in the General Data Protection Law of Brazil and in international laws, and its Privacy Governance Program is recognized by the International Association of Privacy Professionals (IAPP).
“Data today, when well structured and interpreted, is synonymous with business returns and improved consumer experience," said Rafael de Albuquerque, CEO of Zoox Smart Data. "The great gain of this unprecedented partnership between Zoox and Rock in Rio is to generate insights, both for the festival and for the sponsoring brands, so that they can get to know the audience that attends the event better and map communication opportunities, based on intelligence about the consumption data, interests, feelings and lived experiences. We are excited to be part of such an incredible event."
Rock in Rio 2022 will be held over two weekends this fall – September 2-4 and 8-11, 2022 – in Rio de Janeiro, Brazil. Headliners for this year’s event include Dua Lipa, Meghan Thee Stallion, Justin Bieber, Post Malone, Billy Idol, Guns N’ Roses, Green Day, and Coldplay, among many other popular performers.
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