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COLUMBIA blue announces leisure marine brand COLUMBIA yacht services

COLUMBIA blue

COLUMBIA blue rebrands Swiss Ocean as COLUMBIA yacht services, expanding its leisure marine services and leveraging its global network for growth in the yacht industry.

COLUMBIA blue, leading integrated leisure marine services platform, announces COLUMBIA yacht services as the new brand name for yacht management specialists Swiss Ocean. The rebranding follows an ongoing strategy of expanding COLUMBIA blue’s brand identity throughout the maritime industry.

As part of COLUMBIA blue, COLUMBIA yacht services will leverage the global reputation and network of the umbrella group for business opportunities and collaborations. In an era when the cruise and superyacht industries are expanding in response to increased interest in luxury leisure marine experiences, COLUMBIA blue offers a full range of services, and is becoming a driving force in the leisure, lifestyle, and asset management sectors.

“With the name change, we are confident that awareness of the superyacht services we offer will increase even more, signalling to the leisure marine world the vast range of expertise we offer – from COLUMBIA cruise services’ cruise ship management and COLUMBIA signature’s luxury hospitality services to COLUMBIA pure’s global health consultancy,” says Norman Schmiedl, CEO of COLUMBIA blue.

COLUMBIA yacht services specialises in all aspects of yachting asset management, including operational and crew management services, new build and refit projects, and yacht development projects.

Louise Holloway, who serves as the Managing Director of COLUMBIA yacht services, notes: “As we embark on this new chapter as COLUMBIA yacht services, we are fully committed to providing excellent service to our clients and to upholding the core values and high standards that COLUMBIA blue embodies.”

COLUMBIA blue is a leisure group for the marine, aviation, hospitality, and service industry. Founded in April 2021, the group’s focus areas are yacht and cruise management services, aviation and asset management, as well as lifestyle and concierge services. The leisure group includes CCS, which is dedicated to full management services in the markets of expedition, luxury, and classic cruising, offering the full range of ship management services including technical management, marine & port operations, crewing, and recruitment services.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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