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Oxford Official Walking Tours launch new tour: Oxford On Screen


Oxford Official Walking Tours launches “Oxford On Screen,” exploring iconic film and TV locations, in response to growing set-jetting trends.

Award-winning Oxford Official Walking Tours is responding to the booming global travel trend for “set-jetting” by launching Oxford On Screen an exciting new tour looking at the city through the lens of iconic film and TV shows.

Oxford Official Walking Tours are operated by destination management organisation, Experience Oxfordshire, and are an unmissable element of a visit to the city, as well providing residents with a great opportunity to rediscover their hometown. The tours were recently recognised by Tripadvisor with the 2024 Tripadvisor Travellers’ Choice Award, which is based on a full year of positive reviews for delivering amazing experiences to visitors and marks the Oxford Official Walking Tours as being among the top 10% of attractions worldwide.

The most popular tour amongst visitors is the Oxford University & City Tour during which, in addition to sharing historical facts, fables and gossip, guides can explain the collegiate aspect of the University, a concept with which visitors are often unfamiliar.

The Oxford On Screen tour will explore Oxford’s role as a backdrop to TV and film, identifying locations featured in productions as diverse as Harry Potter, Saltburn, Wonka, James Bond and Mamma Mia 2 plus the much-loved TV shows Inspector Morse, Lewis, and Endeavour.

Oxford On Screen public tours will last two hours and operate twice weekly on Thursdays and Sundays at 11:30am, commencing 25 July 2024. The tour can also be booked for private and group parties. All Oxford Official Walking Tours are limited to a maximum of 20 people per group to provide the most positive experience.

The team of friendly, confident guides already offer specialist tours following in the footsteps of authors and academics, including CS Lewis and JRR Tolkien.

Commenting on the new tour, Experience Oxfordshire CEO, Hayley Beer-Gamage said: “We have long recognised screen tourism as a driver for choosing a leisure tourism destination, but this desire to “be where it happened” has grown exponentially in the Instagram age. Expedia Group have stated that more than half of international travellers revealed to them that TV shows and films inspire their travel plans. According to the British Film Institute (BFI), inbound tourists spent an estimated £892.6 million on film-related screen tourism in the UK in 2019.*

“In launching this new tour we aim to capitalise on this interest for the benefit of the city. Our guides are often the first point of contact visitors have here and they are able to explain Oxford’s layout, point out landmarks and influence visitor movement around the centre. Our city has provided the perfect backdrop for many influential productions and we’re really looking forward to presenting our destination to this audience.”

Last year the national tourism agency, VisitBritain, officially recognised the importance of film and TV viewing as a key motivator for travel when it signed an agreement with the British Film Commission. The upcoming global campaign “Starring GREAT Britain” will use filming locations and associated visitor experiences as a basis for exploring the UK’s nations and regions.

During the summer months and until the end of October, Oxford Official Walking Tours will be offering an extended programme of activity.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.