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Discussing the corporate contribution to Sustainable Tourism

The Pacific Asia Travel Association (PATA<.>) announced that Mr. Kevin Croley, Six Continents…

The Pacific Asia Travel Association (PATA<.>) announced that Mr. Kevin Croley, Six Continents Hotels’ Vice President of Sales Asia-Pacific and Dr. Pongsak Hoontrakul of will lead plenary sessions at the 1st PATA Sustainable Tourism Conference and Mart, October 23-26, 2002 in Banten, Western Java, Indonesia.

Mr. Croley will present Sustainability: Why Go Green? A Corporate Focus. Six Continents Hotels is one of a new generation of hotel corporations with heightened environmental consciousness. The group has developed a number of environmentally-friendly programmes such as Conserving Our Planet.

In Conserving Our Planet, management from 3,200 Six Continents Hotels worldwide are invited to show how their properties create and conduct environmental events, carry out green self audits, improve guest towel and linen reuse rates, and raise funds for UNICEF’s Water and Environmental Sanitation Programme.

Dr. Pongsak Hoontrakul, the principle Founder and CEO of will lead the plenary session entitled Sustainable Tourism Industry: E-Tourism and its Economic Implications. This session aims to introduce different approaches to using national parks and reserves as viable ecotourism experiences as demonstrated in, a comprehensive ecotourism destination site.

Dr. Pongsak is a well-known lecturer and researcher for several leading universities in Thailand and the author of numerous financial publications.

Under the theme, Protecting Indigenous Culture and the Environment for Sustainable Growth, the 1st PATA Sustainable Tourism Conference and Mart is being developed as a forum for tourism business people to meet with the academic community to discuss the development and promotion of sustainable tourism initiatives. Such initiatives should be sensitive, practical and profitable.

The event will feature well-researched conference sessions and case studies, a mart showcasing sustainable tourism products and services, an off-site workshop for hands-on cultural audit exercises, and pre- and post-event tours.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.