GLP’s custom workshops equip destinations and tourism businesses to use the power of storytelling to engage their stakeholders and build up meaningful support for sustainability.
KENNEBUNKPORT, MAINE – GLP Films (GLP), leading strategic storytelling agency for sustainable tourism, is celebrating 15 years of business by announcing a custom workshop series specifically designed to empower destinations and tourism businesses in the post-pandemic travel era.
According to Booking.com’s 2022 Sustainability Travel Report, challenges in the travel industry, which range from climate change to overtourism and environmental degradation, are increasingly influencing traveler behavior. The report reveals that 81% of global travelers now believe sustainable travel to be essential, with 71% promising to “travel more sustainably” over the next year.
The travel industry’s success depends on connecting to this consumer & industry momentum, and GLP workshops were designed to do just that. Each workshop leverages GLP’s 15+ years of global filming and content marketing experience to equip industry stakeholders to amplify their work in target areas, including sustainability, regenerative tourism, and destination stewardship. Using GLP’s award-winning videos and global case studies, the workshops train destinations and tourism businesses in strategic storytelling and communications, content marketing, destination management, and more.
“Storytelling is a strategic and powerful tool,” says Rob Holmes, GLP Founder & Chief Strategist. “It can be used to communicate the core vision of a brand and protect a destination’s most valuable assets – its culture and heritage, people and livelihoods, and natural environments.”
Since 2008, GLP has been using strategic storytelling to tell local stories globally through award-winning videos, engaging content, and communications campaigns. This year marks GLP’s 15th year, and, as Holmes says, “What better way to mark 15 years than by using the experience and skills we’ve developed over the past decade and a half to help destinations build up their resiliency in the face of increasing challenges?”
Holmes continues by noting that GLP plans to use its resources and experience “to help destinations and businesses unify their stakeholders, engage local communities to have a voice in the tourism industry and create an effective content strategy plan. I can’t think of a better way to celebrate 15 years.”
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.