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4th of July travel: AirDNA reveals STR booking trends and most popular and budget-friendly destinations

4th of July

For the 4th of July, Americans favor coastal destinations, with a 7.7% increase in bookings. Popular spots include Gulf Beaches and Santa Rosa, FL. Urban bookings declined by 10%, impacted by New York’s rental restrictions.

Where are Americans spending their 4th of July this year? According to data-driven insights from AirDNA latest monthly review on the U.S. short-term rental market. Summer bookings, particularly beach reservations for July 4th, are seeing substantial growth. Coastal destinations are the clear favorites, with 1.63 million nights already booked – a 7.7% increase from last year. Traditional beach hotspots are seeing impressive growth:
  • Gulf Beaches (+34%)
  • Santa Rosa/Rosemary Beach, FL (+22%)
  • Panama City, FL (+28.8%)
New York City has dropped out of the top 10 most booked destinations, replaced by the Delaware/Maryland Beaches. This change is largely due to New York’s crackdown on short-term rentals, reducing supply by 82.5% in May 2024 (YOY). Urban destinations overall have seen a 10% year-over-year drop in bookings for the July 4th weekend. Small city and rural destinations have seen the largest growth, with demand up 10.6% over last year. If you like what you see when you visit, you can also check home prices here.
Top Destinations Based on Booked Nights for 4th of July:
  1. Orlando, FL ($304.81/night)
  2. Myrtle Beach, SC ($361.54/night)
  3. Gulf Shores/Mobile, AL ($482.37/night)
  4. Santa Rosa/Rosemary Beach, FL ($650.63/night)
  5. Panama City, FL ($410.26/night)
Affordable Options:
For those looking for more budget-friendly options, Fayetteville, NC, stands out, offering proximity to popular but expensive markets like Lake Norman and Myrtle Beach. Other affordable spots include:
  • El Paso, TX ($136.66/night)
  • Fort Wayne, IN ($138.59/night)
  • Las Cruces, NM ($143.25/night)

While AirDNA predicted that 2024 would be a turning point for the STR industry, the year’s ups and downs have made it hard to say for sure. Thankfully, a fantastic May and strong forward-looking pacing data are some of the best signs yet that the industry is on a growth path again – and has been throughout 2024.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.