WORLD TRAVEL MARKET, London – British travellers will show a preference for long-haul rather than European destinations – without the assistance of travel agents – over the next five years…
WORLD TRAVEL MARKET, London – British travellers will show a preference for long-haul rather than European destinations – without the assistance of travel agents – over the next five years, the Tourism Intelligence International organisation has asserted.
Researcher Auliana Poon undertook a study for Tourism Intelligence International which found that around 79% of all trips undertaken by Britons involve European destinations, compared to 90% among German travellers. Although Britons are pressured to purchase package tours, there is an emerging trend towards independent travel with around 46% of all trips falling under this category.
In air transport field, fare prices of no-frills airlines are very competitive and are often not a great deal higher than those offered by charter companies, the report found. Additionally, travellers are often able to purchase seat-only.
Frequent flyer programmes enable individuals to fly for free, and this has impacted on air packages. Meanwhile, the Internet allows one to find seats on flights relatively easily.
In the area of accommodation, it appears increasing numbers of Britons are entering into timeshare agreements, which also affect the package tour market. Many hotels offer online booking, allowing travellers to choose their accommodation rather than be limited to those provided through package tours.
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