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EURO 2024: Agoda shares top markets searching for holiday accommodations in Germany

EURO 2024

Agoda reports top Asian markets searching for accommodations in Germany during EURO 2024, with South Korea leading and Munich being the most searched city.

SINGAPORE – As football fever reaches its height in Europe this summer, digital travel platform Agoda has identified the top Asian markets searching for holiday accommodations in Germany during the continent’s popular tournament, UEFA‘s EURO 2024. South Korea came out on top, followed by Japan, Hong Kong, Taiwan, and India.

Top Accommodation Searches for Travel to Germany – Agoda
1 South Korea
2 Japan
3 Hong Kong
4 Taiwan
5 India

The football tournament has drawn interest from travelers throughout Asia, from northern Asian markets like South Korea to India further west. The final week of the tournament will see matches being played in Munich and Dortmund, finally culminating at the Olympiastadion in Berlin. Other host cities were Cologne, Düsseldorf, Frankfurt, Gelsenkirchen, Leipzig, and Stuttgart, each with lively and festive fan zones, attracting football enthusiasts and tourists alike.

Andrew Smith, Senior Vice President, Supply at Agoda shared, “Major European football tournaments have always been a big draw for football fans, and this year is no exception. Asia’s interest in Germany for accommodation during the tournament further proves that, with travelers keen to explore more of what the host cities have to offer beyond just the games. And it’s great to see an uptake in travelers looking to Agoda to provide them with their stay, flight, and experience options.”

Agoda’s data highlights referring to EURO 2024, that Munich is the most searched destination from Asia, followed closely by Berlin. Hamburg, Dusseldorf, and Cologne also feature prominently, offering a mix of historical landmarks, modern attractions, and a lively sports scene.

To help travelers see the world for less, Agoda offers great value deals for travel to Europe, Asia, or elsewhere. The Agoda platform offers over four million holiday properties, more than 130,000 flight routes, and over 300,000 activities.


The ranking is based on Agoda searches from Asia, made on Agoda between 15 May and 14 June 2024, for holiday accommodations in the Euro 2024 host cities.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.