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FMI View: The driving factors boosting the safari tourism in Africa market

The COVID-19 outbreaks had a significant detrimental effect on industry expansion. By 2021, a significant fraction of safari travel providers had lost the majority of their reservations.

As per the latest findings of Future Market Insights, Safari tourism in Africa market revenue is expected to be US$ 18,014.3 Million by the end of 2023. In the long-term, the tourism is estimated to reach at around US$ 31,422.7 Million in 2033.

2018 to 2022 Safari Tourism in Africa Market Outlook Compared to 2023 to 2033

A safari is an overland travel that is frequently taken by tourists to Africa. Earlier, an excursion of this nature frequently involved a large hunt. Originally, the word “safari” was simply a shortened form of the Swahili word “safari,” which means “journey.” In a more regal or regale time, the main purpose of a safari was to hunt, shoot, and then drag the kill overland by a group of local tribes’ people.

The idea of safari tourism was popularized in the United States by former US President Teddy Roosevelt. In a nutshell, a safari is a vacation taken by adventurers to view and capture wildlife or engage in hiking in addition to sight-seeing. The main draw for tourists is seeing wildlife in its natural habitat, including elephants, lions, leopards, buffaloes, hippos, and rhinos.

The COVID-19 outbreaks had a significant detrimental effect on industry expansion. By 2021, a significant fraction of safari travel providers had lost the majority of their reservations. The COVID-19 pandemic significantly reduced the number of tourists visiting the top African wildlife tourist attractions, including South Africa, Kenya, Tanzania, Botswana, and Zambia. Due to the COVID-19 pandemic, many famous wildlife travels experiences have been impacted.

One of most popular and desired kind of vacation in Africa is a safari. Most people agree that doing a safari is the only “thing to do” in Africa. A safari in Africa typically connotes a wildlife safari. People are drawn to witness the wild animals in their native habitats, including lions, elephants, rhinoceroses, giraffes, zebras, leopards, and many others. Travelers today desire a thorough understanding of the local cultures of the destinations they visit. This issue is being taken into account by a number of new industry participants who are giving safari tourists a customized experience and so fueling market expansion.

Growth in Per Capita Income at Individual Level is Crucially Determining the Growth of the Market

Increasing per capita income is primarily driving up demand for safari tourism in Africa and around the world. The demand for safari tourism in Africa is being driven by rising tourism spending, an increase in the number of urban working-class people, and an increase in global GDP. A huge opportunity exists for safari tourism in Africa, where it is still in its infancy. Innovative ideas like ethno-tourism are developing as potential growth areas for safari tourism in the continent’s tourism industry.

The Safari Tourism in Africa Market: Restrains

Various Factors such as High Cost, Safety and Infrastructure Issues are a Few Challenges for the Market Growth
Although there is a sizable demand for safari tourism in Africa on the travel and tourist industry, there are certain problems that are impeding its expansion, such as the very small target demographic and the high cost of these safari packages. Other obstacles include poor infrastructure, safety concerns, worries about the security of aircraft or airspace, and ignorance of luxury safaris among international tourists, as some people prefer comfortable vacations. Additionally, laws prohibiting the shooting of wildlife and the continent’s reputation as a dangerous place are inhibiting the expansion of the safari industry in Africa.

The Emergence of Luxury Safari is Reflecting Positive Growth Trends
Luxury safari experiences are becoming more popular among tourists going on safari in Africa. Without sacrificing their standard of living, tourists can see the majesty of African animals and tribal life in their natural setting. Luxury Safari is a combination of a tribal and contemporary vacation destination where guests may enjoy all the comforts of home. Another obvious tendency is the evolution of the safari into a vacation focused mostly on sight-seeing and wildlife photography.

Parts of Africa are prospering owing to the rise in safari-driven tourism, and some of that money is going back into improving the safari experience for visitors. Business tourism is expanding across the continent as a result of the region’s strong economic growth, particularly in East Africa, while domestic and intra-African travel is expanding as a result of big5 increasing incomes and urbanization. In Africa, safari travelers frequently hope to see the big five (elephant, rhino, cheetah, lion and zebra). Safaris in Africa are becoming more and more well-liked as a result of chimpanzee and gorilla trekking.

Category Wise Insights

International Travelers Constitute the Most of this Category
The number of visitors visiting Africa is rising, and more people are travelling there from the Middle East, Brazil, Russia, India, and China. All of these nations are thought to be at a comparable stage of newly advanced economic development. These tourists are the ones who are keenly interested to learn about the ecosystems and animal kingdoms of indigenous African locations while also enjoying and experiencing wild creatures and diverse geographic landscapes.

Millennials are Mostly Interested in Adventure Activities Followed Closely by Generation Z
Safari Tourism is becoming all the more popular among all age groups, with millennials accounting for the majority. The age group between 20-30 years old is most likely to possess a major share of the travelers in this market. Majority of these visitors plan their own trips to new, adventurous locations. Thus, making it more popular amongst the middle-aged and young population.

Adventure Safari Dominated the Market in this Category
In 2021, the adventure sector dominated the market and contributed a sizable portion of revenue. Young travelers particularly love adventure travel. By allowing the tourists to step outside of their comfort zone, adventure tourism boosts a significant amount of its enthusiasm. Over the past few years, adventure safari has grown significantly in popularity, with the majority of tourists seeking to participate in one of a variety of safari adventure activities. Further, in the coming years private safari segment is more likely to expand over the time.

Online Booking Channels Lead the booking Channel Segmentation
Travelers enjoy their vacations, but for many, it becomes a tedious task due to the planning strategies. Before buying travel tickets, lodging, tours, or any other additional services, it typically takes a lot of time and effort to research and make the accurate selection. But there’s no denying that the existence of internet travel agents has surely given customers access to more options while simultaneously reducing the time consumed.

Comparative Landscape

The top safari tourism amenities are what well-known firms in the sector strive to provide its patrons. As a result, these businesses are essential to the growth of commerce everywhere in the world. Market participants are forming mergers, acquisitions, and strategic alliances to broaden their regional reach. To deliver cutting-edge features and draw clients, major operators are constantly implementing unique technologies like virtual reality, artificial intelligence, and IoT.

If visitors want to explore, they can go to one of the more than 50 safari parks in Africa that draw tourists from all over the world. A few of the well-known ones are Mala Game Reserve, Serengeti National Park, Okavango Delta, Mana Pools National Park, Moremi Game Reserve, Sabi Sand Game Reserve, Phinda Game Reserve, Masai Mara National Reserve, Ruaha National Park, South Luangwa National Park, Ngorongoro Crater, Selous Game Reserve, Kidepo Valley National Park, Kgalagadi Transfront, among others.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.