While international travellers are looking to the UK as their destination of choice, domestic travel remains key post-COVID, with domestic hotel searches increasing by 30% since the beginning of the year.
Senior Public Relations Manager at Sojern, Yasmine Najib, shares some excitingsome exciting travel trends for the UK ahead of the upcoming long weekend. Despite the current inflation and social and economic context, our data* suggests that recovery is ahead of us for the UK travel industry.
- International travel is up by 35% compared to pre-COVID levels and 110% since the beginning of this year, indicating a growing interest in traveling to the UK.
- With China lifting restrictions, Chinese travellers are actively searching for their next destination, and the UK ranks first in hotel searches among Chinese travellers.
- Easter showed a strong performance with London being the second most popular destination for both flight and hotel searches amongst European travellers for the long weekend, with the three May bank holidays, including the upcoming King’s Coronation, likely to give another boost.
- Summer plans are also in full swing, with 53% of all flight bookings made in the last 14 days being for travel between June and August.
- While international travellers are looking to the UK as their destination of choice, domestic travel remains key post-COVID, with domestic hotel searches increasing by 30% since the beginning of the year. The UK is the largest feeder market for the country, accounting for 65% of all searches, followed by the US at 12%.
- Sojern’s data also reveals that the majority of travellers are planning ahead, with lead times for flight and hotel searches in the last 60 days being greater than two months for both domestic and international travel.
- In terms of trip duration, the majority of travellers are staying for up to a week (2-7 days) for both domestic and international travel.
- Finally, based on the last 60 days of data, the top feeder markets to the UK for flight bookings are the United States (19%), United Kingdom (10%), and Germany (7%), while the top feeder markets for hotel searches are the United Kingdom (66%), United States (12%), and Germany (2%).
*Source: Sojern travel insight data as of 1 April, 2023Sojern Insights-chart3
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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.