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The future of events: Survey by Ovation Global DMC highlights engagement and personalization trends


Ovation Global DMC’s survey reveals key challenges and opportunities in event engagement, emphasizing the importance of personalization and interactivity for industry success.

GENEVA – Engagement and personalization are two of the most important factors in the success of any event. A recent conducted by Ovation Global DMC, has shed light on the importance and evolution of engagement, content, personalization, and interactivity in the events industry for meetings, conferences, and exhibitions.

The survey, which garnered responses from 463 industry professionals, reveals that over half of the respondents were suppliers, highlighting the diverse perspectives on the evolution of meetings, conferences, and exhibitions.

Key findings from the survey include:

  • The survey identified the main challenge behind engagement as capturing the target audience’s attention amidst a sea of competing events. Followed by creative interactive elements and including relevant content.
  • 33.3% of survey participants identified incorporating Interactive elements such as Q&A sessions during events. While 25% add social media integrations, and workshops.
  • Personalization has emerged as a key driver of engagement, with targeted content, tailored sessions, and custom networking opportunities as the key elements event organizers use to make attendees feel valued and engaged.
  • However, 41.7% of respondents cited creating personalized experiences as a significant challenge, with an additional 25% expressing concerns about respecting participants’ privacy during these activations.

Looking ahead, the survey points to personalization, sustainability, and AI as the topics presenting the largest opportunities for engagement in the industry. Events prioritizing sustainability and social responsibility are more likely to attract a more engaged and loyal audience.

Ovation Global DMC’s survey underscores the crucial role of engagement and personalization in the success of events. By overcoming challenges and seizing future opportunities, event organizers can create experiences that foster loyalty and anticipation for future events.

“Engagement and personalization are not just buzzwords; they are the cornerstone of successful events. It’s about crafting experiences that not only capture attention but also stimulate a sense of belonging and community,” said Rutger Hoorn, VP of Sales & Strategic Partnerships at Ovation Global DMC.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.