Latest News
HomeRegional NewsAsia-PacificTripadvisor releases seasonal Travel Index results (June – August 2023)
Trends

Tripadvisor releases seasonal Travel Index results (June – August 2023)

Over half of those surveyed (68%) will spend more on travel in the next few months compared to the same period last year, while around a quarter (26%) expect to spend about the same amount; City-breaks remain popular.

Tripadvisor releases its latest Seasonal Travel Index, providing an outlook for global travel patterns and demand over the next three months. The Index includes top takeaways for the upcoming season, along with country-specific Tripadvisor demand data and insights from its latest traveller sentiment survey.

Seasonal Travel Takeaways

1. The majority of travellers are planning summer trips
With summer round the corner in Singapore, the next three months look set to be an extremely busy period for travel, with over three-quarters of those surveyed (84%) planning leisure trips between June and August. The vast majority of these travellers (97%) plan to travel the same amount (31%) or more (66%) compared to last year.

2. Most will spend more than they did last year
Over half of those surveyed (68%) will spend more on travel in the next few months compared to the same period last year, while around a quarter (26%) expect to spend about the same amount. Just 6% plan to spend less, despite a challenging economic outlook for many markets. Indeed, 1 in 2 travellers surveyed (50%) said macroeconomic factors will change how they travel over the next three months, with two-thirds of these (62%) citing higher living costs, due to inflation, as the reason. Around two-fifths (43%) will travel for shorter periods, while a third (39%) will take fewer trips.

3. City-breaks remain popular
While beach destinations usually feature prominently in the list of top leisure trip destinations for Summer, it’s the world’s major cities that will continue to dominate travel demand between June and August. According to Tripadvisor’s site behavioural data, Bangkok, Hong Kong and Seoul are the top three international destinations for travel over the next three months. Even in Australia, where travellers typically look to South-East Asia for winter sun, the data shows London will be the most in demand destination, with Singapore coming in second and Paris third on the list.

4. Younger travellers eager to explore this season
Millennials, in particular, seem eager to get back out there, with the Index revealing that this group are more likely to travel this upcoming season, compared to other age groups. However, younger respondents (Gen Z and millennials) are also more likely to alter upcoming travel plans due to macroeconomic factors compared to older groups (49% vs 31%, on average).

5. Vacation planners looking for new experiences
Over two thirds of respondents (69%) have booked or plan to book on-trip activities ahead of their upcoming trip, highlighting a trend for more experiential trip elements. Gen Z and Millennial travellers are more likely to make advance bookings for experiences and activities than older age groups (68% vs. 41%, on average).

Alice Jong, Research and Insights Senior Analyst, Media at Tripadvisor commented: “With so many eager to get away this summer, early planning and booking are vital to secure preferred accommodations, flights, and experiences. With many consumers conscious of cost in the current climate, a little flexibility during the planning process can help to drive down the price of their trips. For example, when we look at the top international destinations over the next three months, Bangkok hotel prices are lowest during the week July 24-30, while June 19-25 is the most affordable week to visit Hong Kong.”

Traveller Sentiment Survey Data

Of those surveyed, two-thirds (78%) of respondents plan to travel for leisure this upcoming season.

  • US: 82%
  • UK: 81%
  • AUS: 66%
  • JP: 65%
  • SG: 84%

Collectively, over half of respondents (53%) are planning to travel more this upcoming season than they did last year.

  • US: travel more (55%), about the same (39%), less (6%)
  • UK: travel more (42%), about the same (48%), less (10%)
  • AUS: travel more (43%), about the same (49%), less (8%)
  • JP: travel more (50%), about the same (48%), less (2%)
  • SG: travel more (66%), about the same (31%), less (3%)

Of those, over three-quarters (77%) plan to take between 1-2 trips, while more than one-in-five (22%) plan to take three or more trips.

  • US: 1-2 trips (62%), 3-5 trips (31%), 6+ trips (7%)
  • UK: 1-2 trips (79%), 3-5 trips (18%), 6+ trips (3%)
  • AUS: 1-2 trips (87%), 3-5 trips (10%), 6+ trips (2%)
  • JP: 1-2 trips (84%), 3-5 trips (13%), 6+ trips (3%)
  • SG: 1-2 trips (80%), 3-5 trips (15%), 6+ trips (5%)

Almost half (46%) plan to travel domestically, while around a quarter will travel either internationally (27%), or both domestically and internationally (28%)

  • US: Domestic (70%), International (6%), both (25%)
  • UK: Domestic (31%), International (32%), both (37%)
  • AUS: Domestic (57%), International (16%), both (27%)
  • JP: Domestic (80%), International (5%), both (15%)
  • SG: Domestic (4%), International (68%), both (28%)

Over half of travellers globally (55%) plan to spend more on travel this upcoming season compared to the same period last year.

  • US: 60%
  • UK: 46%
  • AUS: 50%
  • JP: 57%
  • SG: 68%

Only two in five respondents (41%) said macroeconomic factors will change how they travel over the next three months.

  • US: 41% (41% will take shorter trips, 37% will take fewer trips)
  • UK: 32% (48% will take shorter trips, 40% will take fewer trips)
  • AUS: 29% (38% will take shorter trips, 32% will take fewer trips)
  • JP: 47% (36% will take shorter trips, 18% will take fewer trips)
  • SG: 50% (43% will take shorter trips, 39% will take fewer trips)

Cost/affordability (65%) is nearly twice as important to respondents as other factors such as trip length (38%) and trip type (35%) when planning a vacation.

  • US: Cost/affordability (62%), trip length (41%), trip type (36%)
  • UK: Cost/affordability (71%), trip length (45%), trip type (45%)
  • AUS: Cost/affordability (72%), trip length (45%), trip type (32%)
  • JP: Cost/affordability (71%), trip length (27%), trip type (35%)
  • SG: Cost/affordability (63%), trip length (38%), trip type (21%)

Top Destinations

  • Dates of search: January 10 – April 10, 2023
  • Dates of travel: May 29 – August 31, 2023

Global

Overall

Domestic              

International

1. Paris, France

1. Orlando, U.S.

1. Paris, France

2. London, U.K.

2. Myrtle Beach, U.S.

2. London, U.K.

3. Rome, Italy

3. Las Vegas, U.S.

3. Rome, Italy

4. Cancun, Mexico

4. Honolulu, U.S.

4. Cancun, Mexico

5. Barcelona, Spain

5. London, U.K.

5. Barcelona, Spain

6. New York City, U.S.

6. New York City, U.S.

6. Punta Cana, Caribbean

7. Antalya, Turkey

7. Key West, U.S.

7. Antalya, Turkey

8. Punta Cana, Caribbean

8. Lahaina, Hawaii

8. Amsterdam, Netherlands

9. Orlando, U.S.

9. Ocean City, MD.

9. New York City, U.S.

10. Amsterdam, Netherlands

10. Chicago, Ill.

10. Singapore

 

United States

Rank

Domestic              

International

1.

Orlando, Fla.

Cancun, Mexico

2.

Myrtle Beach, S.C.

Paris, France

3.

Las Vegas, Nev

Punta Cana, Dominican Republic

4.

Honolulu, Hawaii

London, U.K.

5.

New York City, N.Y.

Cabo San Lucas, Mexico

6.

Key West, Fla.

Rome, Italy

7.

Ocean City, MD.

Bavaro, Dominican Republic

8.

Lahaina, Hawaii

Playa del Carmen, Mexico

9.

Chicago, Ill.

Providenciales, Turks and Caicos

10.

Nashville, Tenn.

Montego Bay, Jamaica

 

United Kingdom

1.

London

Benidorm, Spain.

2.

Edinburgh

Antalya, Turkey

3.

Blackpool

Paris, France

4.

Liverpool

Barcelona, Spain

5.

Manchester

Costa Adeje, Spain

6.

York

Amsterdam, The Netherlands

7.

Bournemouth

Dubai, U.A.E.

8.

Glasgow

Rome, Italy

9.

Brighton

New York City, U.S.

10.

Newquay

Albufeira, Portugal

 

Australia

Rank

Domestic            

International

1.

Sydney

London, U.K.

2.

Melbourne

Singapore, Singapore

3.

Cairns

Paris, France

4.

Port Douglas

Legian, Indonesia

5.

Brisbane

Seminyak, Indonesia

6.

 Darwin

Sanur, Indonesia

7.

Surfers Paradise

Rome, Italy

8.

Noosa

Kuta, Indonesia

9.

 Broadbeach

Nusa Dua, Indonesia

10.

 Palm Cove

Ubud, Indonesia

 

Japan

Rank

Domestic              

International

1.

Chuo

Honolulu, U.S.

2.

Onna-son

Seoul, South Korea

3.

Miyakojima

Paris, France

4.

Naka

Bangkok, Thailand

5.

Naha

Singapore, Singapore

6.

Urayasu

London, U.K.

7.

Ishigaki

Da Nang, Vietnam

8.

Minato

Rome, Italy

9.

Sendai

Ubud, Indonesia

10.

Konohana

Anaheim, Indonesia

 

Singapore

Rank

Domestic              

International

1.

Singapore

Bangkok, Thailand

2.

Hong Kong, China

3.

Seoul, South Korea

4.

Chuo, Japan

5.

London, U.K.

6.

Paris, France

7.

Kuala Lumpur, Malaysia

8.

Seminyak, Indonesia

9.

Shinjuku, Japan

10.

Osaka, Japan

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

18/07/2024
17/07/2024
16/07/2024
15/07/2024
12/07/2024
11/07/2024