BIT

BIT 2025 at Fieramilano Rho from 9-11 February explores trends in regenerative tourism and digitalization, highlighting sector recovery and innovation.

Against an international backdrop of growth, Italy's tourism market stands strong, with 118.2 million visitors and 397.5 million overnight stays

With “Bringing Innovation Into Travel”, BIT Milano presents a comprehensive program exploring the travel sector's opportunities and challenges, featuring numerous

BIT Milano stands as the world's premier marketplace for"Product Italy”, eaffirming its role as a key event for the entire

The bringing innovation into travel event format is back, with in-depth insights and previews divided into the four Megatrend macro-areas,

Italy is strongly present with regions and territorial realities, under the banner of slow travel, from hiking to beekeeping, historical

The International Tourism Exchange changes date: will move from February to Spring, from 10 to 12 April 2022, maintaining its

While the quest for safety and sustainability continues, travellers are now also seeking sustainable, open-air luxury and style. Working on

BIT, the International Tourism Exchange, is face to face once again from the 13th to the 15th of February at

Proximity, nature, slow tourism. But also the affordable luxury of experiences usually reserved for a few, the wish to be