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GuestCentric’s all-in-one digital marketing solution strengthens Hotel Covell’s brand and secures direct bookings.

New website and booking engine enables the resorts group to maximize brand awareness and drive direct reservations for its six

Award-winning digital marketing and online distribution platform GuestCentric partners with PriceMatch, Europe’s fastest-growing revenue management solution.

The integration also gives GuestCentric’s hotel clients access to Voila Hotel Rewards loyalty program and HMC’s global marketing specialists that

GuestCentric customers will manage their rates through their GuestCentric interface, and distribution will be conducted via HotelREZ’s HO chain code

Filipe Machaz, VP of Global Business Development of GuestCentric, will represent the company on BLLA’s Advisory Board.

GuestCentric’s seamless integration with Siteminder was a decisive factor for the partnership.