Preferred Hotel Group

Preferred Hotel Group rebrands to Preferred Hotels & Resorts, expanding the definition of modern luxury travel.

Fully 40% of both grandparents and parents say their children "actively participate in or influence vacation planning," specifically with respect

Luxury brand welcomes five new member hotels in enviable locations to help travellers experience the best of the city.

Loyalty Program rewards travelers for making the independent choice through points and status at more than 450 hotels and resorts

Guest loyalty program debuts with a "points equals rewards" promise for hotels and travelers.

Over 650 Preferred Hotel Group member hotels benefit from additional markets, access to more customers and increased bookings. Opening destinations