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Visit Sweden

The GSTC 2024 Global Sustainable Tourism Conference in Stockholm convened 500 delegates worldwide, focusing on sustainable practices and fostering international

A surprisingly large and positive response from the world to Visit Sweden's "Sweden (not Switzerland)" initiative.

People all over the world keep mixing up Sweden and Switzerland. To end this confusion, Visit Sweden is reaching out

In February 2022, Susanne became the CEO of the state-owned marketing company Visit Sweden, after a year as acting the

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