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Bob W chooses Mews to fuel its ambitious European expansion plans

The short-stay apartment brand already has properties across five countries and benefits from Mews’ flexibility and connectivity.

Mews, a leader in hospitality technology, has been selected by Bob W to power its portfolio of stylish serviced apartments across Europe. Bob W, which stands for ‘best of both worlds’, cater to the urban traveler with stays that blend the amenities and convenience of apartments with a high level of standardized service found in hotels, all integrated seamlessly and sustainably into the local community.

“One of the key reasons for choosing Mews was its flexibility,” said Aleksi Seppo, Director of Growth for Bob W. “What Mews does is allow us to run one small property of apartments simply and effectively, while also being the right tool for us to run 20 to 100 properties with 2,200 apartments.”

“Bob W is quickly making a name for itself across Europe as one of the leaders in modern hospitality, so we’re really pleased to help provide their guests with remarkable experiences,” said Matt Welle, Mews CEO. “They’re the perfect example of how technology can add to the guests’ stay, while empowering their teams to work more efficiently.”

Connectivity was another key factor in the decision to choose Mews, with some properties connected to as many as 20 integrations, via the Mews Marketplace. In addition to these fast, two-way integrations with key hotel tech like SiteMinder and Breezeway, Bob W uses the Mews Open API to connect their bespoke guest profile management software, Houston, and pull guest data directly from Mews Operations.

The short-stay apartment brand is already active in multiple locations across the UK, Spain, Italy Finland, and Estonia, with new openings already planned in Norway, Netherlands, Germany and Greece.

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