Fareportal integrates ATPCO’s Routehappy visuals for enhanced seat selection on CheapOair and OneTravel, improving user experience and customer satisfaction.
NEW YORK, NEW YORK – Fareportal, the New York based travel technology company that operates online travel agencies CheapOair and OneTravel is the first OTA to integrate new content from ATPCO’s Routehappy that allows airlines and sales channels to amplify their seat maps with highly targeted visuals matching the seats flight shoppers are selecting.
Glenn Cusano, Fareportal President, comments, “Seat selection is very important to a traveler, so anything that gives our customers more information before choosing their seat is a win. ATPCO worked with our team to integrate this outstanding enhancement on CheapOair and One Travel and the reception from our users has been very positive.”
ATPCO’s Seat Characteristic Targeting for UPAs allows users to visually highlight and display the different seat types within a cabin offered during and after the booking process, including extra legroom seats, exit row and bulkhead seats, preferred seats towards the front of the cabin, and even different types of business class seats. These visuals and associated text align with specific seat types using IATA seat characteristics codes.
Flight shoppers confirm the importance of seat selection. According to ATPCO’s 2024 Flight Shopper Survey 83% of respondents said they have paid to select a seat when booking a flight, and another 80% of respondents prefer to see a visual of the seat as part of the online shopping process.
“The innovative display that Fareportal integrated on CheapOair and OneTravel is a big leap forward in consumer experience,” said Darie Dreptate, Routehappy Product Director at ATPCO. “Seeing them be the first channel to go live, shows the industry just how informative and compelling a seat map display can look, and its fulfilling to know their customers are reacting so positively to the content,” Dreptate continued.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
![Peter Kern [Credit Expedia Group]](https://www.traveldailynews.com/wp-content/uploads/2024/09/Peter-Kern-Credit-Expedia-Group-400x265.jpg)
