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H10 Hotels embraces digital transformation with BEONx

Revenue management system (RMS) to be implemented in urban hotels in Spain and other European cities, following a successful proof of concept. H10 Hotels aims to optimise revenue and streamline operations through the integration of BEONx’s group quoting functionality and reporting tool. BEONx has helped H10 Hotels adopt digital transformation and foster a revenue-oriented culture within the company.

MADRID, SPAIN – The Spanish hotel chain H10 Hotels, has selected BEONx as its revenue management system (RMS) provider. H10 Hotels will now begin using the RMS of BEONx in urban hotels in major cities throughout Spain and other European cities, following a successful proof of concept.

With the integration of the new group quoting functionality of BEONx and a new reporting tool, H10 Hotels aims to optimise revenue and streamline operations. The total profitability platform has been instrumental in helping H10 Hotels embrace digital transformation and instill a revenue-focused culture within the organisation.

“Implementing our cutting-edge technology will enable H10 Hotels stay ahead in the competitive hospitality industry. Our partnership will aid them in centralising data, making informed decisions, and elevating the professionalism of their teams and hotels, as well as their short- and medium long term business plans and strategies”, said Rubén Sánchez, CEO & Founder at BEONx.

BEONx has managed to position itself in the market as one of the most competitive Revenue Management Systems (RMS) internationally. With more than 2,000 clients in over 30 countries, BEONx currently works with other international hotel brands such as Leading Hotels of the World, Iberostar, Hotelatelier, Barceló, Catalonia Hotels, and RIU, among others.

Additionally, the hotel industry has evolved and now requires more advanced technology. This is especially true after the pandemic, which made it abundantly clear that businesses must digitise and explore new revenue streams besides rooms.

In this new scenario, BEONx announced a few months ago that it was time to focus on new metrics, such as RevPag (revenue per available guest), and on the profitability of the entire hotel asset, rather than just revenue per room. To reflect this evolution in the company’s mission, Beonprice decided to transition to BEONx, a new brand that reflects a transformed vision: achieving the next level of digitalization, data intelligence, and automation required to optimise hotel profitability.

To reinforce the new BEONx perspective, Rubén Sánchez added: “Hotels collaborating with BEONx, such as H10, will embrace revenue-generating opportunities rather than focusing solely on revenue per room. How to make every square metre of the hotel profitable is the current obstacle. To increase hotel profitability, technology should facilitate the presentation of a comprehensive view of the business’s profitability that goes beyond revenue per room. To achieve this, a technology that can identify potential revenue streams throughout the entire client lifecycle, from booking to check-out, is required”.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.