The deal will begin with a merger between Homelike and Q Global Network (QGN), an existing company under the QIG umbrella. This partnership leverages Homelike’s success in the B2C market while tapping into Q Global Network’s strong position in the B2B sector.
Homelike, established prop-tech company, announces QIG Holdings, an expert hospitality investment group as a significant shareholder. Following an extensive market review, QIG identified Homelike as the ideal prop-tech company to elevate its brand portfolio, thanks to Homelike’s cutting-edge technology, established market presence, and exceptional user experience; the brand perfectly aligns with QIG’s vision to drive the alternative accommodation sector forward, from serviced apartments and aparthotels to co-living and pods, acquiring, creating and developing brands that are transforming the industry. With QIG’s substantial eight digit investment and strong financial backing, this partnership positions Homelike to dominate the global mid-long stay market and drive innovation forward.
The deal will begin with a merger between Homelike and Q Global Network (QGN), an existing company under the QIG umbrella. This partnership leverages Homelike’s success in the B2C market while tapping into Q Global Network’s strong position in the B2B sector. While Homelike has been credited for its achievements in the B2B space, the merger with Q Global Network
further solidifies and strengthens their business model. This synergy enhances both companies’ product offerings and market expertise, creating a powerful force that brings together the best of both worlds under the Homelike name.
Homelike’s unique DNA, driven by technology and focused on providing an exceptional user journey, sets it apart in the industry. The company’s tech-driven approach is revolutionising the booking experience, addressing challenges such as long, non-transparent and complicated booking processes, as well as numerous friction points during the booking process, including live availability, contract handling, pricing transparency, payment, and invoicing practices. Homelike are driving the change to new, seamless practices to transform the sector, similar to the paradigm shift witnessed in the short-stay industry a decade ago.
Homelike has an impressive platform, with a requested volume handled on the platform in 2023 of $500m USD, booked volume of $100m USD, a global portfolio of over 180,000 apartments, and serving more than 70 countries post merger. The combined number of active B2B customers is 750+, with 200,000 active B2C accounts on the Homelike platform yearly. The investment by QIG is set to bring Homelike to new heights with a profitable year ahead, allowing the company to grow and provide more value to its customers. Homelike and QIG are excited to continue their mission of providing a better experience for people booking flexible rentals worldwide and driving the industry forward.
Colum Campion, Chief Executive officer, QIG says “This investment in Homelike which forms part of our strategic investment strategy will position QIG holdings at the forefront of the technological changes happening in the industry. We have found in Homelike a dynamic management team and robust business model, with a growing market presence that have developed a platform with the infrastructure to positively influence global markets and evolve the sector. Through further planned tech developments, we believe over the coming months and years we will enhance Homelike’s market presence and significantly increase its global reach. We believe the Homelike Platform can drive the changes needed to improve customer and supplier experience, bring about transparency and efficiencies, and become the leader in this field.”
Philipp Morawietz, Managing Director, Homelike, says, “We are thrilled and exhilarated by the trust and confidence which is put into Ioannis and myself through this investment by QIG. We fully believe in the shared vision with the QIG management team. The merger of the global supply base and network of corporate decision makers at QGN, along with Homelike’s platform, state-of-the-art technology and exceptionally talented team offers the unique opportunity to propel the long-stay industry into the next dimension. With this globally unique combination, we are in the ideal position to solve the industry’s most eminent digitisation challenges around global portfolio management.”
Ioannis Papadopoulos, Managing Director, Homelike, commented, “We would like to express our gratitude to QIG for their trust and confidence in the Homelike team. This investment is a testament to the hard work and dedication of our entire team. As we look ahead to the future, we are excited about the opportunity to drive the long-stay industry into new dimensions and deliver even greater value to our customers. With a global supply base, a strong position in the corporate sector, state-of-the-art technology, and a robust platform, our exceptional team is well-positioned to tackle the industry’s digitisation challenges. We are committed to streamlining booking processes, ensuring live availability and pricing transparency, and revolutionising payment and invoicing solutions.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.