Ιntegration of security data for 65,000+ business destinations into HRS technology gives companies critical duty-of-care information during hotel procurement cycles.
COLOGNE, GERMANY & DENVER, COLORADO – HRS, leading global corporate travel and payment technology platform, and GeoSure, the worldwide leader in scaled, hyper-local safety scoring and assessment, today announced the integration of GeoSure into HRS’ industry-leading lodging and meetings procurement service. As companies and travelers increasingly prioritize safety amid their evolving top factors in selecting hotels, this integration leverages world-class security automation as companies decide which hotels and venues earn “preferred supplier” status.
GeoSure’s award-winning platform, recognized by Fast Company magazine in 2021 for data science innovation, analyzes regional, national and local data to generate neighborhood safety scores across eight key categories. The company incorporates the most accurate safety and security data on the market, with continuously updated ratings for 65,000+ major cities across the globe, right down to individual neighborhoods. GeoSure’s secure APIs enable real-time security updates and awareness for HRS clients, seamlessly feeding fresh security scoring and data trend insights on vital isssues such as safety for women, daytime/evening security, LGBTQ+ / diversity ratings, theft occurrence, and more.
“Security concerns are more prominent than ever as corporate hotel program leaders incorporate numerous factors into their lodging decision-making processes,” said Tobias Ragge, HRS CEO. “We’re all striving to elevate the business traveler’s experience on the road; that starts only with the confidence that their company is recommending audited hotels in safe neighborhoods. GeoSure’s AI-infused solution aligns with our technology-first approach to enhancing all elements of business travel.”
GeoSure’s security expertise aligns with HRS’ 5S framework
As managed travel returns from the depths of the pandemic, the vast majority of corporate hotel and meetings management programs have altered their priorities as they negotiate preferred supplier agreements. HRS, who works with 35 percent of the Fortune 500 on their lodging programs, has picked up on this trend and created its “5S Framework” based on these priorities:
- Safety
- Satisfaction
- Savings
- Security
- Sustainability
As hotel negotiations for 2023 accelerate in the third quarter, it’s clear that companies are focused on these priorities, with each placing differing factors on these five areas. GeoSure’s expertise on security issues, supported by innovative data science and risk-modeling, ensures HRS clients have the most relevant, accurate intelligence at their fingertips as they support safe travel practices worldwide.
Hotel program leaders using HRS’ procurement technology can view multiple elements from an individual property in one line as they contrast hotel options in a given city. Data generated by GeoSure technology results in a “security score” that can be considered along with other key elements such as rate, satisfaction scores, and sustainability.
“We’re focused on empowering companies and employees to make smart, informed decisions that result in confident travelers, executing objectives and moving safely through every stop on their trip,” said Michael Becker, CEO of GeoSure. “HRS’ approach to harmoniously integrating technology – all in an “under-the-hood fashion” – dovetails with our goal to seamlessly deliver services that enhance safety while improving satisfaction. We look forward to collaborating for years to come.”
MICHAEL BROPHY
HRS Global Media Relations
t: +1 214-356-4326
e: michael.brophy@hrs.com
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
