Profitroom’s AI technology boosts direct bookings for independent hotels by over 20% with AI-driven deals, live price comparisons, and insights into international trends, enhancing user engagement and conversion.
AI technology for independent and boutique hotels has been made accessible by award-winning booking platform Profitroom. In its latest updates, Profitroom uses AI to encourage hesitant customers to book directly, offer AI-driven deals for low-intent browsers, on-screen and live OTA price comparisons and insights into international trends to better target global travellers.
These updates coupled with Profitroom’s industry-leading booking platform and AI assists promises to to increase hotel’s direct booking by more than 20 per cent.
Updates include:
AI deals for low-intention bookers
With advancements in AI, hoteliers can now track website activity to accurately understand their booking intentions.
By analysing mouse movements, clicks and time spent on each page, hoteliers can distinguish between guests with high booking intentions and those with low intentions.
This enables automated deals delivered specifically to potential guests who might otherwise not book, while avoiding unnecessary discounts for those who were already planning to stay.
Price comparison
On-site and live price comparisons with OTA websites help retain potential guests on the hotel website and reassures guests that they are booking at the best price.
Reassuring international travellers
AI analysis of booking habits revealed that, largely, price was not a decisive factor for international travellers. As a result, Profitroom instead, offered tailored pop-up deals offering preferential rates based on length of stay and higher room categories as well as complimentary perks like a glass of bubbly upon arrival, late check out and complimentary upgrades.
AI translation for international travellers
Another sticking point for international travellers is the ability to read all website content in their language. Now with AI-translators hotels entire websites, packages, offers and facilities can be translated into various languages instantly, to attract guests from around the world.
AI Copywriters
Crafting engaging messages can be time-consuming and challenging, often leading to writer’s block. Now with Profitroom’s AI copywriting tool, hoteliers can focus on other important aspects of their business whilst the tool crafts high-quality copy and marketing campaigns that aligns with your brand voice.
Patryk Luszcz, Profitroom Regional Director, said: “Technology upgrades and AI advancements can feel overwhelming for busy hoteliers. That’s why we’ve designed our tools with the hotelier in mind, making the latest booking systems simple and user-friendly.
“We want hoteliers to wake up to the benefits of partnering with a tech provider, helping them target their audience more effectively and achieve better results.
“We’re proud to be the first booking platform to offer this level of functionality to our clients. By seamlessly integrating AI into the booking process, hoteliers can encourage more bookings, driving valuable new revenue streams.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
