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Sabre integrates Etihad Airways’ NDC content


Sabre Corporation enhances its global travel marketplace by integrating Etihad Airways’ NDC content, initially launching in Oman and Bahrain, expanding personalized travel options and dynamic pricing.

SOUTHLAKE, TEXAS – Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced the availability of Etihad Airways’ New Distribution Capability (NDC) content through Sabre’s global travel marketplace. The addition of Etihad Airways expands Sabre’s footprint of Europe, the Middle East and Africa (EMEA) region based NDC airlines and broadens travel agencies’ access to real-time content based on offers and orders.

Initially, the launch will be rolled out to agencies in Oman and Bahrain, allowing them to shop, book, and service the airline’s NDC offers, with a broader rollout to follow.

By integrating and normalizing NDC offers, Sabre gives travel agencies and corporate buyers an efficient way to shop, compare, book and service Etihad’s NDC offers alongside the airline’s traditional options by using application programming interfaces (APIs), Sabre’s travel agency booking application, Sabre Red 360, and Sabre’s online booking tool, GetThere. The airline’s NDC content may include more personalized and diverse travel options, richer content, dynamic pricing, and more customized travel solutions that cater to an increasing demand for tailored travel

Jean Vincent Teuler

Jean-Vincent Teuler, Vice President, Airline Sales EMEA region, Sabre.

“We are excited about the addition of Etihad Airways’ NDC content to our travel marketplace, which demonstrates our ongoing commitment to providing the content our customers want and thescalable capabilities they need,” said Jean-Vincent Teuler, Vice President, Airline Sales for EMEA region at Sabre. “This initiative highlights our dedication to innovation and to operating a compelling travel marketplace that provides efficient access to multiple sources of content, including NDC.”

Sabre is one of only a few companies t hat provide NDC capabilities to address both distribution and airline IT needs. Recently, the company announced SabreMosaic, a new passenger service
system (PSS)-agnostic offer and order-based airline retailing platform that will help accelerate carriers’ ability to create and retail dynamic, personalized content in real-time through their direct
distribution channels and via third-party sellers.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.