Smartvel acquires AVUXI, integrating advanced location context with its travel content solutions to enhance offerings and market position in travel technology.
Smartvel, the travel content technology company, has completed its acquisition of AVUXI, leading provider of location-based context to travel businesses around the world.
Based in London, AVUXI’s flagship platform TopPlace, analyzes geo-tagged BigData to uncover the highlights of entire cities and local areas. The location knowledge platform instantly identifies popular places to visit and experience, transport links, restaurants and more. It allows travellers to quickly understand and decide on the best location for their stay and is used by OTAs and Metasearch sites to increase conversion and provide a richer high quality customer service.
Smartvel’s content technology helps travel businesses solve traveler pain points by providing the right content at the right time. Its extensive range of solutions include Trip Planner, Explore&Go, Event Calendar, TravelSEO, EntryDocs and more. Each is designed to inspire and excite travelers with personalised offers, SEO improvements, price and third party vendor integrations. By integrating AVUXI into its suite of AI enriched technology, Smartvel will increase the scope of its product offering and create synergies with customers and also internally. This latest acquisition is part of Smartvel’s long term strategy to solidify its position as market leaders in destination content.
Alexis Batle, Founder & CEO of AVUXI said: “This strategic alignment marks an exciting new chapter for both companies, combining AVUXI’s advanced location context products with Smartvel’s comprehensive destination content solutions. This union will enhance our offerings and propel innovation within the travel sector, unlocking significant opportunities for growth and success.”
Following their acquisition of ArrivalGuides in 2023, Smartvel has grown to a team of 45 skilled travel tech professionals and content curators. Smartvel’s enhanced travel content solutions will complement AVUXI’s location context products, presenting significant opportunities for cross-selling solutions across the travel industry that attract and engage travellers with a seamless experience.
Iñigo Valenzuela, CEO of Smartvel commented: “I am thrilled to welcome AVUXI into the Smartvel group. AVUXI will enable us to work with new and key players in the market and strengthen the value proposition of our services. Through this acquisition we will create a powerful combination in the travel industry. AVUXI’s innovative positioning and relevance solutions will fit seamlessly with Smartvel’s AI enriched content and digital technology to collect, classify and geolocate all aspects of experiences, services and local places of interest in any destination worldwide. I look forward to working with AVUXI and its talented team.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
