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TMCs back Snowfall’s Junction technology for next-generation multimodal travel content booking solution

Take Two among key TMC partners to have onboarded Junction One

LONDON, UK – Global travel tech innovator, Snowfall, has launched Junction One, a next-generation digital booking solution enabling TMCs, agents and corporates to book unrivalled multimodal travel content, combined with a state-of-the-art user experience.

Junction One provides the gateway for TMCs and corporates to provide business travellers and travel bookers with access to Snowfall’s ground-breaking multimodal travel platform, Junction. A cloud-based open API system, Junction offers travel agents the ability to book end-to-end multimodal travel – not only air, hotel and rail travel, but also ferry, public transport, ride hailing and shared mobility – from multiple suppliers in a single booking. Junction One leverages the consumer-grade digital booking and trip management technology of PSNGR1, which Snowfall announced it was acquiring in 2022, with the extensive multimodal content, first-to-last mile traveller experience, and innovative traveller assistance and disruption management functionality of Junction.

Junction One retains the first-of-a-kind features and benefits of the former PSNGR1’s platform. This includes displaying disparate content sources and NDC in an intuitive ‘storefront’, and TripBoards, which allows users to invite fellow travellers – colleagues, guests, friends or family – to collaboratively plan, book and manage all aspects of their trip.

The integration of Junction One as part of the wider Junction product ecosystem takes its functionality to the next level, unlocking additional enhancements for TMC and agency customers. This includes automated, real-time traveller assistance and disruption management through Snowfall’s Junction Plus technology, and enterprise-level FX and complete treasury management via its B2B payments solution, Junction Pay.

Stefan Cars, Chief Executive and founder of Snowfall, said: “At Snowfall our mission is to revolutionise the way business and leisure travel are marketed with technology that enables rather than restricts how sellers want to retail and buyers want to shop. As millennials, Gen-Z and Alpha become the dominant consumer segments, underlying legacy technology systems restrict the travel industry’s ability to keep pace with their evolving expectations. This generational shift is also driving a growing appetite among business and leisure travellers for more sustainable multimodal forms of travel, and seamless tech to book all those options in one place.

“We are therefore excited to have brought Junction One to the market, blending the best features of PSNGR1’s next generation booking tool with our ground-breaking multimodal global distribution ecosystem Junction, the largest end-to-end travel marketplace. We are delighted to be working closely with several TMCs to give travellers seamless access to a new era of digital travel booking experience,” said Cars.

TakeTwo is one of Snowfall’s key TMC partners using Junction One to access Junction’s end-to-end multimodal content and advanced features. The global boutique TMC, which has offices in UK/Europe and USA is integrating Junction One into its Nova eco-system of agnostic travel management solutions.

Rob Cope, Chief Technology Officer, TakeTwo commented: “TakeTwo is delighted to have Junction One embedded into our poweredbyNova tech stack. The ability to offer our customers a multimodal booking experience is transformative for helping address the frictions found in booking corporate travel. Junction One’s ability to seamlessly connect all players in the ecosystem – from content provider to traveller – allows us to modernise how our corporate customers use digital technology to provide bookability of best-available content, a superior customer experience and unrivalled consumer choice. The ability to incorporate NDC content within the TripBoards feature also enables us to deliver a more collaborative and personalised booking experience, leveraging content across the breadth of the content supply chain.”

Other TMCs, including Blue Cube Travel, Gray Dawes Group and US-based TravelStore, have also recognised the platform’s potential for giving current and future generations of travellers a personalised next-generation user experience and are onboarding in coming months.

  • Kevin Trill, Director of Technology & Transformation, Blue Cube: “We’re committed to providing travellers with technology and content that complements and enhances their experience. Snowfall’s launch of Junction One will help us to deliver even greater efficiencies and customer service, while providing current and future generations of travellers with seamless access to world-beating multimodal inventory, personalised to their needs, via an intuitive next-gen interface.”
  • Warren Dix, Chief Commercial Officer, Gray Dawes Group: “It’s exciting to see PSNGR1’s technology be integrated into Snowfall’s Junction One booking tool and we have full confidence in its future state. The next-generation store front, powered by fully personalised NDC and multimodal content, will provide the very best personalised travel experience, and we look forward to seeing the product develop and evolve.”
  • Abby Penston, Chief Executive Officer, Focus Travel Group: “We see technological innovation as essential to putting our Partners at the forefront of the corporate travel industry and strengthening their ability to serve their customers. We’re confident that Snowfall’s innovative Junction One platform, incorporating the PSNGR1 next-gen technology, will drive benefits for our TMCs and corporate clients for generations to come.”
  • Brian Crawford EVP and COO of TravelStore, Inc.: “Snowfall’s integration of the PSNGR1 technology into their Junction One booking tool provides a bright future for a game-changing product that was transforming the industry through their next-gen store front and NDC connections.”
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.