Tripadvisor partners with HTS to integrate hotel bookings directly within its app, enhancing its travel planning platform for members.
Tripadvisor announced new functionality offering its members the ability to book hotel stays directly within the Tripadvisor app.
Tripadvisor is on a journey to transform its app into an essential trip planning companion that meets the needs of its customers at every stage of the travel journey. A fundamental component to this is bringing the research and booking experience together into a unique integrated trip planning platform. While Tripadvisor members already had the ability to book experiences, as well as explore restaurants and things to do via the app, Tripadvisor is introducing hotel bookings in the app to complement its other hotel offerings.
To introduce this functionality, Tripadvisor has partnered with global travel technology provider, HTS (Hopper Technology Solutions). The partnership will see HTS power both hotel bookings and provide a source of hotel inventory in the Tripadvisor app, providing an enhanced end-to-end, in-app travel planning experience.
“We want the Tripadvisor app to be an essential tool for our most engaged members, who we know are looking to do more with our platform,” says Kristen Dalton, President of Tripadvisor. “This began with the introduction of our AI Trip Builder earlier this year and will continue as we roll-out this latest enhancement. The ability to book hotels within the app is a crucial part of the user journey. Partnering with HTS allows us to focus our internal efforts on creating an exceptional user experience, while leveraging a partner to scale at a faster rate.”
The in-app booking experience is available only to logged-in Tripadvisor members. Through this partnership, Tripadvisor is continuing to build its free membership value proposition by exploring in-app rewards and incentives, offering further opportunities to deepen relationships with its most engaged members. The partnership brings an elevated product experience to market by surfacing Tripadvisor’s differentiated guidance content paired with HTS’ robust distribution technology and supply.
“HTS is uniquely positioned to power Tripadvisor’s in-app hotel bookings and bring new flexible booking options to its U.S.-based app customers,” says Dakota Smith, President and Co-Founder of Hopper. “Through our industry-leading technology, comprehensive hotel supply and innovative flexibility products, together we will bring Tripadvisor members a smart and convenient way to book travel.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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