The rapid expansion of the cross-border marketing platform is attributed to UnionPay’s extensive network across 160 countries and regions, as well as its rich card-using privileges.
SHANGHAI – UnionPay International announced that, QUNR, KingPower Duty Free and five well-known brand stores subordinate to Singapore Valiram Group have joined its cross-border marketing platform. Customers can get exclusive coupons via mobile phones and enjoy the highest discount available at participating merchants. The platform now covers about 300 stores across Hong Kong and Southeast Asia and will expand to the US, Australia and Japan this year, after which it will have about 1,000 participating stores.
The rapid expansion of the cross-border marketing platform is attributed to UnionPay's extensive network across 160 countries and regions, as well as its rich card-using privileges. UnionPay cards satisfy customers' diverse payment needs, from booking airline tickets and hotels, to withdrawing cash at ATMs, to spending at merchants, to taking public transportation and taxis, to claiming tax refunds. There is now a fully formed UnionPay cross-border consumer service system.
In building this system, UnionPay International has launched global privilege programs to enrich its service, including two this year that feature "100 airport duty free shops" and "50 selected travel destinations". About 100 duty free shops at over 70 airports offer up to a 10% discount for UnionPay cardholders. In the 50 selected travel destinations, over 300 merchants provide up to 15% discount for UnionPay cardholders. The "50 core commercial districts" privilege program is also about to go live.
With these three privilege programs, UnionPay International's new marketing platform offers more accurate cross-border consumer service. As the world's first open cross-border marketing platform launched by a bankcard scheme, it realizes locating, accurate marketing and instant discounts. Since its launch in July, hundreds of thousands of coupons have been downloaded, and the transaction volume of UnionPay cards at participating merchants has grown rapidly.
Participating merchants now include: Sasa, Prince Jewellery & Watch, LUKFOOK, ISA Boutique, KingPower Duty Free and all the stores of Michael Kors, Victoria Secrets, Kate Spade, TUMI and Bath&Body Works that are subordinate to Singapore Valiram Group.
Customers can enjoy the exclusive offers in two ways. First, download a QR code coupon via UPI, BOC or CMBC APPs. Second, use the CYTS, Ctrip, Spring Airlines or QUNR APPs to book airline tickets or hotels to receive the coupons. Customers can show the coupon and pay with UnionPay cards at participating merchants and can enjoy instant discounts.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
