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Zucchetti North America launches new CRS, booking engine features and functionality


Zucchetti North America introduces new reservation management features and a conversion-focused Booking Engine in its Vertical Booking CRS, enhancing direct booking and revenue optimization for hotel chains.

CHARLOTTE, NORTH CAROLINA – Zucchetti North America– the North American outpost of the Italian-based Zucchetti Group – launch brand new reservation management functionality for chains in the Vertical Booking CRS, as well as a new and improved Booking Engine, designed to enhance conversions and maximize revenue through the direct channel.

The Vertical Booking CRS has added new reservation management functionality for chains, which has been very well received by our clients as they can now manage their rates and distribution across their entire portfolio of properties in minutes through the CRS. The new functionality includes the ability to:

  • Manage rate plans, cancellation and payment policies, discounts and corporate contracts across the entire portfolio of properties, in minutes, to eliminate manual data entry and maximize productivity.
  • Offer discounts to your corporate clients using multiple discount codes.
  • Create corporate and group agreements at the group level, making it easier to create and manage multiple room blocks across multiple properties.

The conversion-focused Booking Engine from Vertical Booking now offers more customization features, new bookiang conversion tools, an updated look and feel, plus a more responsive and streamlined booking process for guests – in short, it’s everything that hotels need to maximize their conversion rate to drive more bookings through the direct channel. For hotels who operate a chain of properties, the new multi-property Booking Engine will enable potential guests to search for a room across the entire portfolio of properties and then filter the search results by their favorite amenities to enable them to find the perfect room in the perfect hotel, every time.

“In today’s highly competitive marketplace, hoteliers need the best possible operational technology to help support their business goals and the updates to the Vertical Booking CRS and Booking Engine were designed to provide valuable functionality for our clients with multiple properties,” said Mark Lewis-Brown, CEO & President of Zucchetti North America. “All of the solutions in the Zucchetti North America tech stack (including PMS, CRS, Booking Engine, RMS, POS and more!) work together to convert more direct bookings and maximize revenue – and with these new features and functionalities, we can now offer even more ROI for our hotel clients across North America.”

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.