The Bring on the World campaign features a new anthem video that champions real travellers.
Part rally cry, part love-letter to real travel, G Adventures’ new brand campaign – Bring on the World – captures the type of travel the community tourism pioneer stands for; the unforgettable experiences, deep connections, and world-changing ethos, while at the same time serving to inspire travellers to welcome whatever their adventure happens to bring their way.
The Bring on the World campaign is live now, and features a new anthem video that champions real travellers; those who want to step outside their comfort zone and learn something new about the world, as well as themselves.
The video is just one tool agents can use to market G Adventures’ life-changing trips to their customers by leveraging this colourful new campaign. Leading with fun, people-focused imagery that was captured on recent photoshoots in Morocco and Vietnam, an agent tool kit has been created that features hundreds of unique marketing assets, including social posts, window decals, and consumer flyers, in English, French, and German. More assets will be added throughout the year as the campaign develops.
The Bring on the World campaign will run across TV and radio channels across the UK throughout June and July, with adverts starring the new video airing on Sky, All4, MTV, Dave and E4.
Bring on the World will be G Adventures’ largest scale brand campaign ever, which celebrates the joy and benefits of travel, says director of marketing for Europe, Ant Stone.
“We’re thrilled to introduce our Bring on the World rally cry to the UK market, which inspires travellers to embrace all aspects of small-group travel, from those messy food moments to the beautiful connections made with local communities and fellow travellers they build friendships with along the way,” Stone adds.
“Travel is a privilege and we want to encourage travellers to consciously celebrate all those small moments that happen on a trip. We’re proud to showcase and celebrate the fun, spontaneous and transformational elements of travel through the fresh new creative, running across digital and broadcast media in the coming months,” Stone adds.
Kyle Jordan, director of brand and creative for G Adventures, says the team wanted a bold call to action for this campaign – one that spoke to the heart of what makes real travel so impactful.
“We developed a manifesto for this creative concept that captures the mindset of real travellers. It’s a rally cry for people who love to travel like we do. Those who desire real experiences, connection, and meaning. It’s about everything G Adventures has always stood for and celebrates that in a way that inspires travellers to do the same.
“What people do with their days, who they spend them with, and the idea that giving rather than receiving is what makes people truly happy. These human truths are the fabric of a G Adventures trip. We wanted to recognize these themes throughout the campaign and did so via emotive writing and traveller-focused imagery.
“We’ve learned so much over the past three years and this is our opportunity to embrace the world in a thoughtful way. This campaign seeks to inspire people to do the same. It’s time to Bring on the World,” says Jordan.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
