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JetBlue Vacations announces new partnership with Viator


JetBlue Vacations partners with Viator to integrate over 300,000 tours and experiences into its vacation packages, enhancing customizable travel options for customers.

JetBlue Vacations, the vacation package arm of JetBlue Airways, announced its new partnership with Viator, the travel experiences marketplace. Viator’s collection of more than 300,000 tours, activities, and experiences will be integrated into the JetBlue Vacations platform, allowing travelers to seamlessly add these to their flight and hotel packages.

JetBlue Vacations has always been committed to offering value-packed vacation packages that include flights, hotels, and more. Now, by integrating Viator’s expansive array of global activities, including the addition of popular Walt Disney World Resort and Universal Destinations & Experiences theme park tickets, JetBlue Vacations enhances its promise to travelers, ensuring they can easily book everything they need for an unforgettable trip in one place. Whether it’s tickets to a theme park, a private guided excursion, or skip-the-line tickets to world-famous attractions, customers can now tailor their itineraries with experiences that resonate with their personal travel desires.

“We are pleased to be teaming up with Viator, to provide our customers with an expanded choice of relevant tours, attractions and activities in key destinations around the world,” said Andres Barry, president, JetBlue Travel Products. “This collaboration further underlines our ambition and commitment to create a seamless end-to-end experience across the entire travel journey. We’ll continue to innovate and focus on making it easier for JetBlue customers to experience the very best a destination has to offer, just in time for the upcoming summer travel season.”

Booking with JetBlue Vacations offers travelers not only convenience but also the confidence of knowing they’re getting a great deal on a comprehensive travel package. The addition of Viator’s experiences means that travelers have even more ways to customize their trips to match their unique travel styles, from adventurous outdoor activities and cultural deep dives to family-friendly outings and beyond.

“Experiences are the highlight of any trip, and we’re excited to bring Viator’s vast collection of exceptional tours and activities directly to JetBlue Vacation customers,” said Sarah Dines, Chief Commercial Officer for Viator. “In addition to giving more travelers access to amazing experiences and lifelong memories, this partnership also opens the door for Viator’s tour operators to reach new and expanded audiences during the upcoming busy travel season.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.