Latest News
HomeRegional NewsMiddle EastUAE TO launches new nrand, “Holiday Factory Premium”, at ATM 2023 in Dubai

UAE TO launches new nrand, “Holiday Factory Premium”, at ATM 2023 in Dubai

  • Holiday Factory Premium Press Conference at ATM 2023. Mr. Hakan Bakar, BDM - International Markets, Mrs. Namrata Bhatia, Director Marketing, and Miss. Ekaterina Malikova, Product Manager - Premium.

Introducing Holiday Factory Premium – the game-changing brand for high-end, all-inclusive holidays in the UAE.

DUBAI, UNITED ARAB EMIRATES – Holiday Factory, leading and award-winning tour operator in the UAE, announced the launch of its new brand, “Holiday Factory Premium” at the highly anticipated Arabian Travel Market event 2023 held at Dubai World Trade Centre.

“The UAE market has a unique demographic landscape with an exponentially growing expat population. The region has experienced rapid economic growth which has resulted in increase in disposable income of its residents. Which in turn has created a surge in demand for Premium holidays” says Namrata Bhatia, Director Marketing at Holiday Factory. “Research of UAE market suggests, 1/3 rd of the population is seeking for premium holidays and is underserved with all-inclusive packages at the right price” says Sandra Dammrich, GM at Holiday Factory Premium.

After successfully serving the UAE middle-class segment with unbeatably priced holiday packages, Holiday Factory is now set to reshape the “Premium” outbound travel industry with its exciting selection of popular & unexplored destinations such as Switzerland, Italy, Maldives, Northern lights of Scandinavia with a Ice igloo experience etc.

Packaged with only Direct Flights from all local airlines such as Emirates, Etihad, Fly Dubai etc, and other reputed international airlines, Premium hotels, transfers, insurance, and curated daily expert-guided tours to truly experience a destination the Premium Way! Choose to travel in a small group of like-minded travellers for an affordable option or choose to travel privately for the ultimate exclusive experience. “73% of Premium holiday seekers, residing in the emirates, are looking for all-inclusive holiday packages and 95% of those end up booking by themselves. It’s a long, tedious process of endlessly researching and creating a self-itinerary which ends up being cost-ineffective” said Ekaterina Malikova, Product manager at Holiday Factory Premium.

“As travel experts, we curate an entire holiday experience of unparalleled luxury at cost-effective prices” added Malikova. “In recent years, the importance of online shopping has grown massively, and Holiday Factory Premium recognises that customers crave a seamless, simple booking experience. Our one-stop-shop online booking platform allows clients to book their dream holiday within minutes!”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.