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Main Themes

The different parties from the digital content industries face (new) challenges and possibilities, especially with the inclusion of the new Members States and the technological development. They will be brought together at this summit to contemplate on different issues that will cover the main areas and topics for digital content and cultural diversity. The following sub-themes are expected to be addressed:

  • Sub-theme 1: In the context of the widespread use of mobile devices in Europe, different Telecom companies will display their vision on the future of mobile media, and their role in the spreading of digital content.

  • Sub-theme 2: The summit will exhibit a selection of future digital content services and cases to demonstrate the potential and focus the press on the digital content market. A look into the future of the provision of digital content will shed a light on this turbulent market. In this respect, European content makers and technology providers will analyse the current eContent environment to determine the opportunities left and to identify the prevailing players. Focus will also be on the situation in the different countries.

  • Sub-theme 3: A number of case studies will be presented that will focus on the tourism (and mobile) sector. The tourism and travel related content has been chosen as a special theme, since it represents a major industry in general and has a high relevance to the European economy. The case studies will be based on the experience accrued by a number of selected Content projects.

The summit will also pay attention to the topics below that are closely linked to the different sub-themes:

  • Guidelines will be presented that define how it is best to produce, organise and market services for content production companies. Furthermore, it will clarify the ideal partners companies should work with, what their content worth is, and how they can make use of the new digital content marketplace.

  • The growth in the online content industries will be outlined with a special emphasis on the need for user-focused strategies and a multi-platform outlook.

  • An important issue will be the viability of content producers through the identification of key revenues areas. The pace of adoption of new technologies will be important in this respect. In particular the high-bandwidth and next generation devices are among the major obstacles for developing and generating revenues from digital content. Revenues are expected to come from targeted advertising, syndication to other media/platforms, subscription fees and e-commerce.

The result of these sub-theme sessions will be a declaration that defines the roadmap for the development of the digital content domain and how it will contribute to an integrated and multicultural extended Europe.