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March 27, 2003 – Advertising Activity

As the war unfolded, organizations took different approaches to advertising.

The Las Vegas Convention and Visitors Authority said it plans to begin airing national television ads again this week, following a one-week hiatus.

Tourism leaders in Florida are ready to crank up ad campaigns aimed at the drive market in Florida and adjacent states.

In Connecticut, happy-go-lucky advertisements of the state’s two casinos were pulled from the television airwaves because of the war. Officials at Foxwoods Resort Casino and Mohegan Sun Casino said it is too early to gauge how the war will affect casino business.

Starwood is postponing an ad campaign for its Sheraton brand that was schedule to kick off on April 1, citing the war with Iraq.