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March 28, 2003 – Hotel Impact

According to Smith Travel Research, during the first week of the war (March 16 – 22), occupancies in U.S. hotels were down an average 4.8 percent, average daily room rates, ADR, fell 3.8 percent, and revenue per available room, RevPAR, was down a very significant 8.4 percent over the same week of 2002. Preliminary March month-to-date performance through March 22 shows occupancies down 3.6 percent, ADR down 1.9 percent and RevPar down 5.4 percent.



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