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HomeMr. Stavros Andreadis, Chairman, Association of Greek Tourist Enterprises (SETE), to deliver keynote speech at the 2003 European GOLF Investment and Real Estate Conference

Mr. Stavros Andreadis, Chairman, Association of Greek Tourist Enterprises (SETE), to deliver keynote speech at the 2003 European GOLF Investment and Real Estate Conference

October 3rd, 2003 — Mr.

Stavros Andreadis, Chairman, Association of Greek Tourist Enterprises (SETE),

will deliver a keynote speech to a distinguished audience at the 2003

European GOLF

Investment and Real Estate Conference & Exhibition
in Athens on

November 28th, 2003. This important international industry event is being

held under the auspices of SETE.

Born in 1947 in Thessaloniki,

Stavros was Vice-Chairman of SETE between 1993 and April 2001. Stavros has

been Chairman of SETE since 2001 and Chairman of Sani

SA (Sani Beach Holiday Resort)
since 1993.


About the Association of Greek Tourist Enterprises (SETE)






SETE’s purpose and aims


The Association of Greek Tourist Enterprises

(SETE)
‘s basic purpose is the continuous quality improvement and increase of the competitiveness of Greek Tourism through public-private sectorial partnerships.


Description of SETE’s activities


The Association’s basic activities include: tourism policy initiatives and the expedition of missions to promote these policies on governmental level; the submission of proposals for tourism development related issues; the support of positions and the intercommunication of the Association’s views to whoever might play a pivotal role on the tourism decision making level: the creation of partnerships between the private and public tourism sectors.


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Greek tourism 2010:

Strategy and goals


A study by the

Association of Greek Tourist Enterprises


The Association of Greek

Tourist Enterprises (SETE), in its study Greek Tourism 2010: Strategy

and Goals
, published in 2002, argued that by the end of the decade the

Greek tourist industry should be targeting 19.4 million arrivals and

receipts of USD 15 billion — respectively increases of 32% and 48.5%.

Such growth would only marginally increase Greece’s share in the European

market share from 3% in 2000 to 3.68% in 2010 and in the world from 1.87%

to 1.92%.


With a rising tendency for

short-duration holidays, and given the time-distance disadvantage of

Greece from the main tourist generating-countries, the average length of

stay, should remain at today’s level of 10 days.


To support such growth, the

study argued, the sector would have to invest in 128,000 new hotel beds,

which will contribute to the improvement in quality of Greek hotels, and

increase its stock of up-market ancillary services to 45 golf courses,

15 autonomous conference/congress centres, 24 thalassotherapy centres and

42 marinas. These goals, the study concluded, are

ambitious but not unattainable — particularly in light of the

potential legacy of the Athens

2004 Olympic Games
.


Attracting tourists with a

higher income level is expected to raise per capita expenditure from USD

737 in 2000 to USD 773 in 2010.


These goals are attainable only

in case Greece moves immediately towards the development of a series of

supportive tourist infrastructure, which will benefit the development of

special forms of tourism and will smoothen the intense seasonality that

characterises the demand for Greece.


Improvement of the investment

climate, through substantial amendments and simplification of Greece’s

Development Law, attracting foreign investments, continuous renovations to

all tourist enterprises, intensity of promotion of Greek tourism, all in

connection with the Olympic Games in 2004, are the main strategic axes, to

realise these goals, with of course, the constant dedication to quality

and more value for money.


If you wish to receive SETE’s

entire 32-page report titled Greek Tourism 2010: Strategies

and Goals
(Zipped 1.76 MB Word document), please contact

SETE.






Further information








Conference

Programme
Conference

Site
Conference

Registration


For

further information about the 1st European Golf Investment & Real Estate Conference & Exhibit,

scheduled to take place at the Athenaeum InterContinental Athens,

November 28th-29th, 2003, please contact Mr. Peter

Michel Heilmann
, Conference Director.

Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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