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Rooster PR is prime choice for Premier Holidays

Premier Holidays has called in Rooster to reinvigorate its PR strategy as it gears up to launch a number of new products in 2010. The company sees its key strength as its relationship between its knowledgeable and enthusiastic staff and network of travel agents. Rooster’s brief is to highlight these strengths.

Rooster is also charged with increasing awareness of Premier Holidays’ long haul products and reinforcing the company’s position as market leader for holidays to the Channel Islands and Isle of Man.

Premier Holidays, one of the UK’s few remaining independent tour operators began life more than 70 years ago. It now sells tailor-made holidays across the globe via travel agents, a dynamic website and a reservation centre.

Premier Holidays has appointed Rooster to focus media attention on their wide breadth of product ranging from single centre short breaks to specialist private touring and multi-centre tailor-made holidays.

Rooster will also highlight the expertise of Premier Holidays’ reservations staff, who have first-hand knowledge of all featured destinations and provide an intimate, individual service to travel agents and consumers.

Premier Holidays specialises in luxury holidays and hotels worldwide and won the prestigious Tour Operator of the Year Award (under 100,000 passengers) at the British Travel Awards 2008. 

“The team at Rooster really understands our business and the messages we need to communicate to the trade and consumers,” says Susan Papworth, Managing Director of Premier Holidays. “We have a number of exciting new products launching in our 2010 brochures and know Rooster is the right agency to expose Premier Holidays to a wider market.”


James Brooke, Rooster’s Managing Director says: “Premier Holidays is a well-established and respected tour operator with an enviable product range. It is a fantastic client to have in our portfolio.”

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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