TIG Global, the leading interactive marketing company for hospitality and travel, is pleased to announce the launch of an innovative series of Internet marketing reports specifically written for destination marketing professionals. The series, made up of several original papers, is designed to serve as an educational tool for DMO marketers that can be directly applied to their online marketing programs. Each paper will cover a separate topic that is pertinent to the travel community and will contain real-life, current examples of interactive strategies and tactics being used by DMOs around the globe. The first paper in the series is now available for download- “Part 1- Social Media and the DMO Marketer.”
Dedicated to helping destinations thrive in the online space, TIG Global worked with Cindy Estis Green, a respected and impartial author with over 30 years of experience in the travel industry, to conduct primary and secondary research to identify the best practices outlined in the series. Twenty-one DMO sales and marketing executives, ranging from small towns to large counties, states and provinces, were interviewed, including worldwide representation from Europe, Latin America and Asia. Their valuable insights and marketing results were compiled within the series.
“These are very challenging times for Destination Marketing Organizations,” said J. William Seccombe, chief marketing officer at Visit Florida. “This project should stimulate new ideas for DMOs as they explore social marketing efforts to empower their members, drive travelers to their destination, and stay ahead of their competition.”
“TIG Global is excited to announce the launch of this series as it serves as a much-needed resource for destination marketing professionals as they strive to think of fresh ideas to reach visitors and engage their industry partners,” said Steven Paganelli, CDME, vice president of business development for DMOs at TIG Global. “We look forward to rolling-out the rest of the series and providing our industry colleagues with ongoing insight into the fast-paced, evolving world of online destination marketing.”
The inaugural paper of the series, “Part 1- Social Media and the DMO Marketer,” is available for complimentary download now. The paper contains strategies to build ongoing relationships with destination visitors, stimulate traffic, and trigger consumer actions through Twitter, Facebook, and online games and contests. It also outlines methods for training destination industry partners to set up their own social marketing programs that support overall visitation to the destination.
TIG Global will be distributing copies of the first Report at Booth #715 at DMAI in Atlanta, Georgia, across from the Global Lounge.