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The eEBO project (www.eurodyn.com/eebo) is designed to be the liaison for information and communication between the press and the pan European eContent Programme and its participants. It contributes substantially to new business alliances between European digital content providers, particularly SMEs and to the public/private partnership.



While its focus lies close to the Information Technologies, it is also particularly relevant to those fields of the emerging Information Society where projects are directed by the three closely-defined Action Lines of the eContent Programme.

The Programme addresses the need to ‘stimulate the use of the Internet’ and to promote the enhancement of content production in a multilingual and multicultural environment as a part of the promotion of a “user-friendly Information Society”. Wide awareness and dissemination is crucial to the the result of the eContent Programme. The eEBO project supports and facilitates the implementation of a new and very important policy on fostering the content aspects of the information revolution rather than the technical aspects which have been the focus of most interest up until now.



In order to understand in which way the eEBO project represents an added value to the European Community, a number of important facts need to be stated and understood:



  • Europe’s economy is strongly dependent on exports. Since Information Technology is becoming an integral part of many products and services that not that long ago were well accepted on the markets without them, Europe has been investing substantially in RTD in this area over the last two decades. This is true for industrial investment goods as well as for most consumer goods.

  • The on-going globalization of the (digital) content industry is a considerable challenge in terms of markets and the sharing of information. This globalization affects culture, technology and governance. This is particularly relevant in the case in the single European market which is made up of very different cultures, working habits and local development infrastructures country by country. This in turn is highlighting the requirement for localization, rather than mere translation, of content destined for dissemination in several countries.

  • With the rapid development of the Information Society, markets and consumer behaviour are changing, most significantly in the area of information gathering and sharing. New delivery channels are emerging for all kind of information in the widest sense of the word: from the classical interchange of data between administrations, education platform, eCommerce tools and services for press agents. The Internet has moved from a network of computers into a medium able to lead the public awareness on the Community actions and – most of all – the citizen’s sense of belonging to the European Union.

  • Small and Medium Enterprises (SMEs) play the most important role in Europe’s economy, contributing more than 80% of the GNP. Furthermore, the majority of all innovation comes from SMEs. And finally, the SMEs are by far the biggest employer group with nearly 90% of the workforce employed by them. The “European new economy” may be considered as the last innovating impetus of SMEs towards business opportunities.



    EEBO (Econtent Exposure & Business Opportunities) offers to bridge the described need for professional mass communication through public relations. It will seek synergy with the eContent programme’s called support actions for communications targeting the higher levels of the communication ladder, including the selected web portal PICK.



    Furthermore EEBO will provide the framework and support resources for the high level group, and successfully harvest the hybrid between a think tank and media event. In this manner the eContent programme and its participants will prove their value in the European market place, hence create the foundation for take up and follow up of results.

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