On Jan. 29, 2007, an A-list crowd of travel marketers will flock to the New York Marriott Marquis to honor the next generation of Adrian Awards winners. Presented by the Hospitality Sales & Marketing Association International…
On Jan. 29, 2007, an A-list crowd of travel marketers will flock to the New York Marriott Marquis to honor the next generation of Adrian Awards winners. Presented by the Hospitality Sales & Marketing Association International (HSMAI), the Adrian Awards gala will roll out the red carpet to welcome a “who’s who” of travel marketing professionals and shine the spotlight on the winners of the world’s largest travel-related marketing competition.
Winners have been selected by senior industry and media experts from a field of 1,200 entries from 36 countries. All winners will be recognized at the event. Gold winners will be featured in an exhibit open to all event attendees. Selected from the Gold winners, the coveted Platinum awards will be announced and recognized on stage. One Platinum winner in each category will receive the ultimate honor of “Best in Show.”
“We work in a vibrant industry in which marketing and teamwork are key components. The Adrian Awards give HSMAI the opportunity to showcase outstanding work and to celebrate the talented teams that make it all happen,” states Melanie Penoyar, CAE, director of development and awards competition for HSMAI.
New to the overall competition this year is the Yahoo! Big Idea Chair Award, which will go to the firm winning the most Gold awards. DEPARTURES magazine will again present its Luxury Marketing Achievement Award, and TravelCLICK will pay tribute to the best integrated eMarketing program in the hotel industry.
In addition to A-List material, the evening will feature a silent auction benefiting the HSMAI Foundation and recognize the “Top 25 Most Extraordinary Minds in Sales & Marketing.” Lifetime achievement recipients Barbara M. Talbott, Executive Vice President, Marketing, Four Seasons Hotels and Resorts, will be recognized with the Albert E. Koehl Award for Advertising, and Yvonne Middleton, Chairman, Middleton & Gendron, Inc. will receive the Winthrop W. Grice Award for Public Relations.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
