The innovation of the book “Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand”, lies in the proposed classification scheme: i.e. in the acceptance that “not all tourism markets are the same and that they need special attention in relation to trends and issues”, thereby avoiding “laundry list” type of approaches.
The Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand, by Alastair M. Morrison and Dimitrios Buhalis, provides a uniquely comprehensive overview of trends and issues in supply and demand in the tourism industry, globally. The book uses a standard systematic classification of trends and themes by the contributions of 70 of the world’s leading tourism scholars, whose confluence guaranties the credibility and authority of this handbook. The handbook examines the interactions between trends and issues and emphasizes the importance of monitoring and interpreting them on a global scale. The book’s areas of emphasis focus on the most important trends and issues in the subject area to 2021–2022, including the work of keynote contributors, stakeholders – their interest and engagement with the subject area, in forecasts to 2032, 2042 and 2052, the opportunities and challenges of these trends (who wins and who loses –
Sustainable Development Goals), the changes, the business and political implications for tourism destinations and stakeholders.
Recognizing the fundamental sources of trends and issues, the contents reflect important segments of the travel market, including leisure, MICE and VFR (visiting friends and family) markets, differences between domestic, outbound and inbound markets as well as diversification in the subsectors of tourism supply that tend to be affected unevenly by specific trends and issues, as well as the variations of these by geographic regions. The book aims in contributing on guidance for the development of a sustainable competitive advantage both in entrepreneurship and in general development policies, providing also forecasts for the coming decades. It comes as a vital tool in the tourism and hospitality industry, for professionals, researchers and students contributing to their further information and expertise. The structure of the book consists of three parts:
i. Part 1 focuses on supply-side trends such as transport, attractions, culture, heritage tourism, technology, policies and destination management.
ii. Part 2 critically examines the trends of external factors, including the impact of terrorism, multi-crisis destinations, the significant contribution of Generation Z to the sector, the sharing economy platform regulation and natural tourism in the future.
iii. Part 3 focuses on market-leading trends such as leisure, glamping, VFR travel, transformational tourism and new trends in post-COVID-19 wellness tourism.
Giota Moschopoulidou is a graduate of Tourism Business Management and a Graduate of the Postgraduate Diploma of the Aristotle University of Thessaloniki, with a scientific specialization in "Tourism and Regional Development". She is professionally active as Scientific Tourism Development Consultant, with many years of experience in the spectrum of tourism development and specialization in Tourism Marketing and Regional Development. As a scientific editor of TravelDailyNews, she writes on Development/Sustainability/Innovation-Technology/Alternative Forms of Tourism and Culture issues. She is responsible for the scientific book presentations of tourism.
