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Sokobanja: A gem in Serbia’s tourism crown

Sokobanja, “the Falcon” in Belgrade, is a 187-year-old spa town blending natural beauty with cultural heritage. With diverse attractions and strategic marketing, it’s a global tourism choice under expert leadership.

Nestled in the vibrant city of Belgrade, Sokobanja, known as “the Falcon,” offers a rich blend of natural beauty and cultural heritage, under the expert leadership of Mr. Ljubinko Milenkovic, the Director of Tourism. This serene spa town in southeastern Serbia boasts an impressive legacy of 187 years of organized tourism, making it a pioneer in the Serbian tourism industry.

The region is endowed with diverse natural attractions, including two lakes, four mountains, 36 picnic spots, and seven thermal mineral springs, nestled in the heart of Sokobanja. Its historic Turkish baths dating back to the 5th century add a touch of cultural depth, attracting tourists from both domestic and international markets, including North Macedonia, Bulgaria, Romania, Greece, and beyond.

Accessibility is streamlined via the Niche Airport, a mere 40-minute drive away, facilitating easy visitor access. Marketing efforts for Sokobanja are robust, embracing digital and traditional media, and participation in key tourism fairs, such as Philoxenia in Thessaloniki, to spotlight the region’s unique offerings.

Sokobanja’s mix of natural beauty, historical significance, and modern accessibility positions it as a compelling choice for travel and hospitality professionals looking to enrich their travel programs with a destination that appeals to a global audience.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.