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Over 76 pages, the full colour directory provides an overview of the various IHG brands to help potential bookers choose the best fit hotel for their requirements. With over 4,400 meeting rooms in more than 45 countries, the planner also details the facilities available at over 650 IHG properties across Europe, the Middle East and Africa, which are listed by region and by country. From details of the dimensions and capacity of the meeting rooms to highlighting those with onsite bar, restaurant and leisure facilities, the new format ensures that event organisers are able to decide on a venue that caters for all their needs.
Another helpful inclusion is a “top 10” section, highlighting those properties with the most meeting rooms, bedrooms, highest ceilings, biggest conference venues and most exciting local facilities. Indeed, with IHG’s hotels able to assist in all aspects of an event – from catering for all scales to provision of the latest technology – the group prides itself on having the right hotel in the perfect location with all the facilities that you may need.
IHG undertook research with PA’s and bookers to ensure the content reflected what they would most benefit from. The results indicated that hotels frequently concentrate on providing a generic overview of their facilities, rather than advising what the individual hotels offered, so the new planner was devised with this in mind. Similarly, recognising that employees are increasingly called upon to arrange meetings within their roles, the planner also provides a handy checklist which includes organisational tips, ensuring occasional planners are equally assured a successful event.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
