In year-over-year comparisons, occupancy was up 3.2 percent to 64.1 percent, average daily rate rose 7.2 percent to US$110.88 and revenue per available room increased 10.7 percent to US$71.04.
HENDERSONVILLE, TENNESSEE – The U.S. hotel industry reported positive results in the three key performance metrics during the week of 7-13 April 2013, according to data from STR. In year-over-year comparisons, occupancy was up 3.2 percent to 64.1 percent, average daily rate rose 7.2 percent to US$110.88 and revenue per available room increased 10.7 percent to US$71.04.
Among the Top 25 Markets, New Orleans, Louisiana, reported the largest occupancy increase, rising 25.3 percent to 84.3 percent. Three other markets experienced occupancy increases of more than 15 percent: Atlanta, Georgia (+18.4 percent to 70.1 percent); Houston, Texas (+16.5 percent to 73.6 percent); and Phoenix, Arizona (+15.3 percent to 70.6 percent). Norfolk-Virginia Beach, Virginia, reported the only double-digit occupancy decrease, falling 21.6 percent to 50.6 percent.
San Francisco/San Mateo, California (+27.4 percent to US$181.11), and Atlanta (+25.2 percent to US$103.18) ended the week with the largest ADR increases.
Three markets achieved RevPAR increases of more than 30 percent: New Orleans, Louisiana (+55.6 percent to US$143.06); Atlanta (+48.2 percent to US$72.38); and San Francisco/San Mateo (+39.7 percent to US$151.64).
Norfolk-Virginia Beach, Virginia, reported the largest decreases in all three metrics during the week. The market’s occupancy fell 21.6 percent to 50.6 percent, its ADR decreased 5.1 percent to US$78.70 and its RevPAR dropped 25.6 percent to US$39.81.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
