Europcar has announced the launch of a new UK website as part of its 'Moving Your Way' brand repositioning.
Europcar has evolved its services, processes and communications to focus on its customers’ mobility needs. The new campaign aims to convey this total commitment to the customer and to shaping a better future for customers’ mobility. A major part of the campaign has been the introduction of the hire company’s newly designed website which went live on 16 April.
The website has been designed to reflect the values of the ‘Moving Your Way’ campaign by offering a user friendly experience that allows customers to make reservations from any page within 60 seconds. Advanced search filters, quote comparison features and simplified access to customer profiles have also been included to allow an easier booking process.
The new ‘Moving Your Way’ identity will be seen on Europcar’s new marketing campaigns and in the new website which aims to provide a more intuitive booking process to enhance the car hire experience from start to finish.
“Our new brand promise, ‘Moving Your Way’, demonstrates the company’s commitment to support the mobility needs of our customers throughout their lives,” explained Ken McCall, Managing Director, Europcar UK Group. “Our diversified solutions provide our customers with more freedom and enable them to exploit the benefits of car hire for the complete mobility experience. However you choose to move, Europcar will move for you and with you”.
As part of the “Moving Your Way” positioning, a new logo has been designed to symbolize mobility and to act as a quality stamp on all Europcar sub-brands and offers. This new brand identity has been introduced in all major European cities through advertising and marketing campaigns as well as on truck panels. New Europcar locations will be opened featuring this new logo whilst existing locations will be progressively redesigned with the new identity.
